The purpose of this study is to analyze the effects of store atmosphere and customer lifestyle on purchasing behavior, focusing specifically on Parewa customers. Employing a quantitative survey methodology, the research integrates an explanatory approach with a correlational design to explore the relationships between these variables. The study follows a cross-sectional framework, with data collected at a single point in time. The individual purchaser serves as the unit of analysis, and the research is carried out within a natural, real-world environment. The findings demonstrate a statistically significant and positive correlation between store atmosphere and customers' purchasing decisions. This implies that an inviting and comfortable store environment increases the likelihood of customer purchases at Parewa. Additionally, the results show a significant positive correlation between lifestyle and purchasing behavior, suggesting that customers with enhanced lifestyles are more inclined to purchase Parewa products. These insights underline the importance of aligning store ambiance and customer lifestyle preferences to drive sales effectively.
 

This research aims to analyze the awareness of Medan State University and Medan Area University (UMA) students as citizens in understanding social rights and responsibilities regarding the use of dangerous chemicals in cigarettes. The background to this research is based on the increasing consumption of cigarettes among students and its impact on health and the environment. The method used in this research is a qualitative approach with data collection techniques through interviews and observation. Interviews were conducted with students from various departments at both universities to explore their knowledge and attitudes regarding chemicals in cigarettes. Apart from that, observations were carried out in the campus environment to see cigarette consumption behavior among students. The research results show that students' awareness of their rights to obtain accurate information about the dangers of smoking and their social responsibility to educate their friends is still low. Therefore, more effective educational programs are needed to increase students' understanding of this issue and encourage proactive action in protecting themselves and the environment from the negative impacts of smoking.

Rumah adat adalah rumah yang memiliki ciri khas bangunan yang melambangkan kebudayaan dari suatu daerah. Keunikan rumah-rumah adat di Indonesia menjadi salah satu materi pembelajaran untuk pelajar di Indonesia. Buku-buku yang menjadi media pengenalan rumah adat di Indonesia masih memiliki kekurangan berupa terbatasnya tampilan rumah adat secara visual. Sehingga mengurangi minat anak dalam mengenal rumah adat nusantara. Hal ini dapat mengakibatkan tergerusnya budaya. Oleh karena itu untuk meningkatkan minat dan wawasan terhadap budaya rumah adat ini digabungkan antara teknologi dan budaya. Penggabungan ini menggunakan teknologi augmented reality untuk mengenalkan rumah adat nusantara. Rumah adat divisualisasikan melalui objek 3-dimensi didalam aplikai android. Aplikasi augmented reality yang dikembangkan bersifat dinamis, sehingga penambahan konten dapat dilakukan tanpa memodifikasi kode program. Aplikasi ini akan memvisualkan 9 rumah adat dari 9 provinsi yang ada di Pulau Jawa, Nusa Tenggara, dan Bali. Hasil pengujian menunjukkan kenaikan pengetahuan siswa SDN Banjarmendalan sebesar 56% dimana berarti aplikasi cukup efektif untuk membantu siswa mengenal rumah adat nusantara dan dari penilaian kepuasan siswa terhadap aplikasi mendapatkan nilai 90,5% dimana berarti aplikasi sudah cukup menarik minat siswa untuk belajar mengenal rumah adat.