Aqua, as a leading bottled mineral water brand in Indonesia, faces challenges in maintaining its market share amid increasing competition and boycott issues. This study aims to analyze the impact of product quality, product pricing, and brand image on purchasing decisions for Aqua in Kendal City. The research employs both quantitative and qualitative methods. Data collection techniques involve distributing questionnaires to 188 respondents and conducting interviews with 10 respondents. The respondents were selected using purposive sampling based on specific criteria, such as having used Aqua and being aware of the boycott issue. The data were analyzed using multiple linear regression to test the influence of each independent variable on the purchasing decision. The results show that product quality, product pricing, and brand image have a positive and significant impact on Aqua's purchasing decisions. Brand image emerged as the most dominant factor influencing purchasing decisions. Additionally, the majority of informants are highly concerned about the boycott issue and disturbed by the Israeli attacks, which has affected their purchasing decisions. This study recommends that Aqua improve product quality, implement competitive pricing strategies, and strengthen its brand image through innovation and marketing campaigns to maintain customer loyalty. Aqua should also promote its neutral stance publicly, clarifying that it is not involved in the Israel-Palestine issue, in order to maintain public trust in the brand.

This study analyzes the impcat of social media, customer satisfaction and product review on Aerostreet shoes purchasing decisions on Shopee. Using a quantitive approach, data was collected through questionnaires from 100 Dian Nuswantoro University students who bought Aerostreet shoes. Data analysis used SPSS, including validity, reliability, classical assumption and hypothesis test. Result show that social media, customer satisfaction and product review significantly influence purchasing decision. This study provides insights for marketers to optimize social media effectiveness and product quality to enhance competitiveness in the digital market.

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.

This study aims to analyze the impact of the use of Quick Response Code Indonesian Standard (QRIS), perceived ease of use, and security risk on food purchasing decisions at Resto Tom Sushi, with user experience as a mediating variable. The increasing adoption of digital payments through QRIS and mobile banking (m-banking) has changed consumer transaction patterns, especially in the restaurant industry. This study uses a quantitative approach with a survey method involving QRIS and m-banking users at Resto Tom Sushi. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the use of QRIS, perceived ease of use, and security risk had a significant effect on purchasing decisions. In addition, user experience plays a mediating role that strengthens the relationship between independent variables and purchasing decisions. These findings emphasize the importance of good user experience and digital literacy in increasing the effectiveness of digital payments and encouraging the adoption of non-cash payments in the culinary sector.

Penelitian ini bertujuan untuk mengevaluasi dampak komunikasi hierarki, pengambilan keputusan, dan suasana ruang kerja terhadap efektivitas kerja pegawai di PT. BPR Lawu Artha yang dipimpin oleh seorang wanita. Studi ini menggunakan metode kuantitatif dengan populasi sebanyak 142 karyawan, sedangkan sampel diambil sebanyak 105 responden yang dipilih menggunakan teknik simple random sampling. Data diperoleh melalui kuesioner dengan skala Likert 1-5 dan dianalisis dengan regresi linier berganda menggunakan SPSS versi 25. Temuan penelitian menunjukkan bahwa komunikasi hierarki, pengambilan keputusan, dan suasana ruang kerja secara parsial maupun simultan memiliki pengaruh positif dan signifikan terhadap efektivitas kerja pegawai. Koefisien determinasi (R2) sebesar 45,9% menunjukkan bahwa ketiga variabel ini secara bersama-sama menjelaskan hampir separuh variasi efektivitas kerja pegawai. Studi ini memberikan kontribusi praktis dalam memperkuat peran kepemimpinan wanita dalam menciptakan organisasi yang unggul melalui lingkungan kerja yang positif, kolaboratif, dan mendukung efektivitas kerja pegawai.

The children of the Riyaadlul Jannah Orphanage are assets that need to be directed to be able to adapt to living conditions in order to become independent and responsible individuals. One solution to increase independence that can be done for children in orphanages is to become an entrepreneur, this is because business activities are flexible and are an alternative source of sustenance provided by Allah SWT. Limited ideas, mental readiness and capital are obstacles for children in orphanages to start their businesses, so that they are less able to achieve economic independence. E-commerce is an alternative solution for starting an entrepreneur while utilizing technology to achieve economic independence more effectively and efficiently. Ease of access, use and relatively affordable costs mean that children in orphanages can start businesses more quickly, thus making it easier for orphanages to ensure their livelihoods. This service program aims to develop community groups at the Riyaadlul Jannah Orphanage to become economically independent, help create peace, comfort in social life, and improve skills in digital entrepreneurship. The approach method used includes the FGD (Focus Group Discussion) approach including sharing sessions. The activity stages consist of preparation, investigation, implementation and evaluation stages. The results of this activity, among other things, show that the orphanage children have an understanding of e-commerce, have business ideas, marketplaces as stalls, and are interested in starting a business immediately.

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.

Hasil penelitian memiliki tujuan guna menganalis Pengaruh Endorsement, Content Marketing, serta Trust Terhadap Purchase Intention Pada Followers Instagram Rachel Vennya di seluruh wilayah Indonesia. Populasi penelitian ini adalah followers Instagram Rachel Vennya, berusia >17 tahun, dan berjenis kelamin perempuan. Penelitian dilakukan dengan metode survey terhadap 185 orang yang memfollow Instagram Rachel Vennya dari berbagai daerah diseluruh wilayah Indonesia. Data yang dikumpulkan selama tujuh hari, dengan menggunakan kuesioner tertutup. Metode purposive sampling yang dipakai serta sejumlah 123 kuesioner yang bisa dipakai serta untuk dianalisis. 185 sampel yang diperoleh melalui Whatsapp dan Instagram menggunakan Google Form guna mengumpulkan data primer. Data yang terhimpun akan dianalisis melalui evaluasi instrumen penelitian, termasuk uji realibilitas dan validitas. Selain itu, analisis asumsi klasik seperti uji normalitas Monte Carlo, uji multikolineritas, serta uji heteroskedastisitas juga dilakukan. Metode analisis melibatkan uji regresi linier berganda, uji F (simultan), uji koefisien determinasi, dan uji T hipotesis. Temuan penelitian menyiratkan bahwa variabel endorsement tidak memiliki pengaruh signifikan terhadap purchase intention. Di sisi lain, variabel content marketing memiliki pengaruh yang signifikan terhadap purchase intention, sementara variabel trust juga berpengaruh secara signifikan terhadap purchase intention.

Currently, several manufacturers have started producing sustainable products in an effort to attract the attention of people who are increasingly concerned about the environment. Using eco-friendly products not only benefits nature, but can also inspire consumers to increase their awareness of the environment. Sustainable products can support natural sustainability and encourage environmental awareness in consumers and purchase environmentally friendly goods. The aim of the research is to examine the influence of environmental awareness, environmental concern, product knowledge and willingness to pay on interest in purchasing environmentally friendly products. Data collection was carried out using the purposive sampling method. The sample used was all consumers in the city of Semarang who knew about The Body Shop products in general, and were interested in buying The Body Shop products, totaling 120 people. The findings indicate that environmental awareness, product knowledge and willingness to pay have an influence on purchase intention, but environmental concern has no influence on purchase intention.

Kualitas produk bimbingan di sebabkan beberapa faktor yang juga merupakan elemen kinerja dosen juga diantaranya lulusan dosen, bidang keahlian, mata kuliah yang diajar, jumlah mahasiswa lulusan. Penentuan dosen bimbingan pada setiap topik tugas akhir yang dilakukan prodi manajemen selama ini masih berdasarkan satu variabel saja yaitu lulusan dosen, belum ada variabel pertimbangan lain seperti yang tersebut diatas. Perlu dilakukan klasifikasi kinerja dosen yang meliputi lulusan dosen, bidang keahlian, mata kuliah yang diajar, jumlah mahasiswa lulusan terhadap ploting topik bimbingan tugas akhir mahasiswa. Hasil klasifikasi mampu memberikan dukungan keputusan dalam menentukan dosen-dosen yang berkompeten pada setiap jenis topik tugas akhir.