The digital era has changed consumer behavior and the way of doing business, especially for Micro, Small, and Medium Enterprises (MSMEs). This article discusses social media optimization strategies to improve MSME marketing. By analyzing the development of social media and digital consumer behavior, this article presents practical recommendations for MSMEs to increase their awareness, increase sales, and build customer loyalty. The approach used in this study is to conduct training and workshops involving professionals in the field of digital marketing. This study shows that social media optimization can be the key to increasing the competitiveness and success of MSMEs in the digital era.

This Community Service activity aims to provide training in preparing simple bookkeeping for Mengehah Micro Small Enterprises (MSMEs) at Bringharjo Market. This service partner involves 5 MSME players who have businesses on the left side of the Beingharjo market. The activities will be carried out on 18 September, 7, 15 October and 28 October 2023. Activities are carried out by visiting MSME partners one by one. The results of this service show that there are still many MSME players who do not know how to prepare simple bookkeeping. Therefore, the service provides assistance in preparing simple bookkeeping to make it easier to record financial reports and for the sustainability of the business of MSMEs at Bringharjo Market.