Kebijakan publik merupakan keputusan strategis pemerintah yang dapat dipengaruhi oleh berbagai aktor melalui proses advokasi. Advokasi kebijakan menjadi sarana penting untuk mendorong perubahan sosial yang adil dan inklusif. Penelitian ini bertujuan mengkaji secara teoritis dan praktis peran aktor, tujuan, langkah, dan media dalam advokasi kebijakan publik. Metode yang digunakan adalah studi pustaka, dengan menganalisis literatur relevan guna memahami dinamika strategi advokasi. Hasil kajian menunjukkan bahwa advokasi adalah tindakan terstruktur untuk memengaruhi kebijakan melalui strategi komunikasi, mobilisasi publik, hingga kerja sama dengan pemangku kepentingan. Keberhasilan advokasi ditentukan oleh kejelasan tujuan, pemanfaatan data, strategi komunikasi efektif, dan kolaborasi antar aktor. Media, baik konvensional maupun digital, memainkan peran penting dalam menyuarakan isu dan membangun dukungan publik. Diskusi menekankan pentingnya pendekatan sistematis, taktis, dan strategis dalam menghadapi kompleksitas sosial dan perkembangan teknologi. Kesimpulannya, integrasi empat elemen utama dalam advokasi menjadi kunci untuk mewujudkan kebijakan publik yang responsif dan demokratis.

Ayam Nelongso is a fast-food business that excels in offering affordable prices, distinctive flavors, and strong customer loyalty. However, to sustain growth amidst fierce competition and shifting consumer preferences, Ayam Nelongso must address operational weaknesses and leverage opportunities in digitalization and product diversification. Using the Triple Layered Business Model Canvas (TLBMC) approach, the integration of economic, social, and environmental aspects is analyzed to develop a holistic and sustainable strategy. The economic layer focuses on improving operational efficiency and market expansion through digitalization. The social layer emphasizes community engagement and customer experience, while the environmental layer highlights the adoption of eco-friendly practices. The integration of these layers demonstrates that with the right innovation and adaptation, Ayam Nelongso can maintain its economic performance while meeting modern consumer needs and contributing to sustainability.

This study aims to determine the linkage between Entrepreneurship Education and Entrepreneurial Ecosystem on Entrepreneurship Readiness among students of SMKN Tembilahan, Indragiri Hilir Regency. This research is a quantitative study with a research population of as many as 312 students, and the research sample was 175 students. This research instrument is a questionnaire developed from each research variable. The data were analyzed using Structural Equation Modeling (SEM) analysis with the Partial Least Square method. The results showed that entrepreneurship education has a positive and significant effect on entrepreneurial readiness. The mediation test results confirm that the entrepreneurial ecosystem doesn’t mediate the effect of entrepreneurship education on entrepreneurial readiness. This indicates that schools may not have adequate infrastructure to stimulate entrepreneurial interest among students. The study’s findings offer significant insights into how entrepreneurship education and entrepreneurial ecosystem can help vocational students to enhance entrepreneurial readiness.