This study aims to analyze the marketing strategies, operational mechanisms, and key challenges faced by the Multipurpose Cooperative (KSU) BONA MANDIRI JAYA. A qualitative research approach was employed, utilizing in-depth interviews, direct observation, and document analysis as data collection methods. The results show that the cooperative adopts a direct marketing strategy targeting underserved and remote areas, combined with a personalized approach in monitoring its clients. Despite its growth, the cooperative encounters several challenges, including limited capital, low member financial literacy, non-performing loans, and the need to adapt to digital transformation. To overcome these obstacles, the cooperative implements credit restructuring policies and intensive field monitoring. The study recommends strengthening institutional capacity and adopting digital systems to enhance the sustainability and efficiency of cooperative operations.

This research aims to analyze the efficiency of modern communication systems in transaction activities at Warkop Berkah, a micro-enterprise that has adopted digital technology. The main focus of the research is the implementation of modern communication systems, such as cashless payments via digital wallets, QR codes, and Point-of-Sale (POS) applications, which aim to improve operational efficiency, customer experience, and business competitiveness. This research also identifies various challenges faced in implementing this technology, including the need for employee training, implementation costs, and adaptation by customers who are still accustomed to conventional systems. The research results show that modern communication systems have a significant impact in increasing operational efficiency at Warkop Berkah. Transaction processes become faster, the risk of calculation errors is reduced, and financial transparency increases. In addition, this technology provides a better customer experience by offering convenience, security and comfort, especially for the younger generation who are more familiar with technology.  However, technology adoption also faces obstacles, such as dependence on stable internet connections, resistance from certain customers, and technical challenges in system maintenance. To overcome this challenge, the research recommends several strategies, including intensive training for employees, customer education, diversification of payment methods, and improving technological infrastructure. Real-time monitoring of transaction data is also proposed as a step to optimize operational performance and maximize customer experience. By implementing the right strategy, Warkop Berkah can utilize modern communication systems to support the sustainability and competitiveness of its business. This research contributes to understanding the importance of digitalization in micro and small businesses (MSMEs) in facing the challenges of the digital era. In addition, this study provides practical insights for micro business owners who want to adopt modern technology to increase efficiency and business growth amidst increasingly fierce competition.

This study aims to analyze the role of Instagram as a business communication medium in increasing the sales of VOI Churros, an MSME in Pematangsiantar City. The findings reveal that VOI Churros effectively utilizes Instagram features such as feeds, Reels, Stories, Highlights, collaborations with micro-influencers, and Instagram Insights. These strategies enhance brand visibility, expand audience reach, and foster strong customer interactions. Engaging visual content and creative promotions successfully attract consumer interest, while analytical tools optimize marketing campaigns. The use of Instagram has proven to positively impact sales, with up to a 20% increase in certain promotional campaigns. Moreover, seamless communication with customers through this platform builds loyalty and expands the market reach, even beyond Pematangsiantar. The effectiveness of this strategy is not solely determined by the platform itself but also supported by the quality of products and services provided. This study concludes that Instagram is an efficient marketing tool for VOI Churros to reach a wider market, improve customer engagement, and significantly drive sales growth. Consistent and well-planned strategies are crucial to maintaining this success in the future.

Indonesia is one of the world's main producers of cinnamon (Cinnamomum burmannii), but in the last five years, Indonesian cinnamon exports have decreased by around 10.13% per year. This decline is influenced by various factors that are closely related to competitiveness. As one of the plantation sub-sector commodities, cinnamon plays an important role in national economic development, especially in improving people's welfare. Cinnamon is used as an ingredient in food, beverages, medicines, cosmetics, and other industries. In addition to supporting income, this plant also contributes to environmental preservation, especially in river basins and conservation areas.Most of Indonesia's cinnamon exports come from areas such as Kerinci, West Sumatra, Central Java, and Yogyakarta, which are dominated by smallholder plantations. One of the MSMEs in Simarito Village, North Sumatra, is a cinnamon exporter with a capacity of 500-1000 tons per year. The success of this MSME is supported by the implementation of an effective STP (Segmentation, Targeting, Positioning) marketing strategy, product innovation, and a focus on quality and customer satisfaction. In an increasingly competitive market, developing marketing strategies and improving quality are the main keys to maintaining the sustainability of Indonesian cinnamon exports.

Liquid waste and solid waste originating from hospitals can function as a medium for spreading disorders or disease for staff, sufferers and the community. The research was carried out with the aim of finding out an overview of waste management at Vita Insani Hospital starting from sorting, containerization, lifting, temporary shelter, final disposal site. This research is quantitative research with an observational and descriptive approach, using descriptive research methods, the research was carried out with the aim of creating an objective picture or description of a situation at the Vita Insani Hospital, Pematangsiantar city regarding the management of solid and liquid medical waste. Research results: Overall waste processing at the Vita Insani Hospital, Pematang Siantar City is quite good, however improving the quality of processing is important regarding processing facilities and infrastructure through maintenance of each facility and infrastructure.
 

This journal discusses the contribution of Shanaya Tea Micro, Small and Medium Enterprises (MSMEs) in developing the local tea industry. Through this research, we analyze marketing strategies, product innovation and the role of MSMEs in increasing consumer awareness about local tea. The results show that Shanaya Tea has succeeded in strengthening the image of local tea through promoting sustainable products and collaborating with local tea farmers. The implication of this research is the importance of government support and collaboration between MSMEs to strengthen the position of the local tea industry in the domestic market. This research also reveals the challenges faced by Shanaya Tea MSMEs, including in terms of financing, regulations and market penetration. Nevertheless, Shanaya Tea's success shows the great potential of MSMEs in supporting product diversification and local economic development. The practical implication of this research is the importance of developing policies that support MSMEs in non-leading industrial sectors such as the tea industry. Further research can explore more deeply the collaboration strategies between MSMEs as well as the social and economic impacts of the development of the local tea industry in Indonesia. Apart from that, this research also highlights the importance of a sustainable approach in developing MSMEs in the agro-industrial sector. The results provide valuable insights for practitioners, academics and policy makers in understanding the role of MSMEs in the national economy as well as the efforts needed to increase the competitiveness of the local tea industry. Further research can dig deeper into marketing strategies and supply chain management in the context of MSMEs in the agro-industrial sector.

This research aims to analyze population and economic welfare in Nagori Bosar by focusing on the differences between residents who work outside the village (migrant workers) and those who continue to work within the village. This study uses simple research by collecting data through short interviews conducted directly with the village head of NAGORI BOSAR. The research results show that 40% of Nagori Bosar residents work outside the village, while the other 60% work inside the village. Migrant workers tend to have higher income levels compared to local residents who work in villages. However, economic prosperity is not only determined by income but also by access to health, education and infrastructure facilities. This research also found that poverty and unemployment rates in Nagori Bosar are still high, especially among residents who do not have permanent jobs. The source of income for the people in this village is dominated by the agricultural, small trade and service sectors. Overall, this research reveals that although labor migration makes a significant contribution to increasing family income, there is an urgent need to improve the well-being of local residents through improving infrastructure and increasing access to basic services. The implications of this research indicate the need for more targeted policy interventions to reduce poverty and unemployment in Nagori Bosar.

The development of Micro, Small and Medium Enterprises (MSMEs) is an important effort to support the local economy and strengthen the sustainability of local culture. This study explores the marketing strategy and product development of Ulos MSMEs at UD. Steven Pardede, located in jl.Musyawarah No.9 the North Sumatra region, Indonesia. This research uses a qualitative approach by conducting in-depth interviews and direct observations of business owners and related staff. The research results show that UD. Steven Pardede implements a marketing strategy that focuses on strengthening the brand image, increasing product visibility through exhibitions and social media, as well as utilizing partnerships with shops and other companies in distributing their Ulos Batak products. Apart from that, the company also invests in product development through design innovation and product diversification according to market demand. This research provides valuable insight into best practices in marketing and developing Ulos MSME products, as well as highlighting the importance of adapting to market and technological changes in strengthening the competitiveness of MSMEs in the era of globalization. The practical implications of these findings include recommendations for implementing more effective digital marketing strategies and strengthening industry partnerships to support the growth of Ulos MSMEs in local and international markets.