The Micro, Small, and Medium Enterprise (MSME) in focus is "Jamu Bu’ne," which operates in the beverage sector, specifically in the production of various traditional herbal drinks (jamu). The MSME, named "Jamu Bu’ne Nurhidayah," is located in Petarukan Village, Taman District, Pemalang Regency. This business produces a variety of herbal drinks aimed at promoting public health. Its product range includes jamu kunir asem (turmeric and tamarind), white turmeric, lempuyang, wejah, bitter herbs, stomach herbal remedies, betel leaf, beras kencur (rice and aromatic ginger), and chili lempuyang.
The mentoring methods implemented include several programs such as creating production and promotional videos as a means of product marketing, preparing simple bookkeeping, developing an organizational structure and business profile to provide information about the business’s background, brief history, vision and mission, and best-selling products to consumers, and developing a digital map presence to improve the online visibility and accessibility of Jamu Bu’ne to a broader consumer base.

Sangkar burung merupakan kerajinan tangan yang sangat berpotensi untuk dikembangkan. Sangkar burung sendiri yang berasal dari provinsi Jawa Tengah. Salah satunya yang terkenal industri sangkar burung di kecamatan Taman. Sangkar burung merupakan industri yang sangat berpotensi untuk memajukan perekonomian didaerah, dengan adanya industri tersebut banyak penyerapan tenaga kerja, menjadikan orang umtuk berwirausaha, dan memberikan daerah tersebut lebih dikenal di daerah lain dan bisa sampai kemancanegara. UMKM ini berada di desa Asemdoyong RT 013/RW 02 Kecamatan Taman Kabupaten Pemalang. Kuliah Kerja Usaha menjadi salah satu bentuk pembelajaran dengan memberikan pengalaman belajar kepada mahasiswa di tengah-tengah kehidupan masyarakat dengan turut serta membantu memecahkan masalah berdasarkan kompetensi keilmuan sesuai dengan situasi, kondisi, masalah, dan prioritas kebutuhan masyarakat di lapangan dengan pendekatan interdisiplin ilmu dan bersifat ilmiah. Ada beberapa permasalahan yang ada antara lain, belum memiliki NIB (Nomor Induk Berusaha), belum memiliki banner, belum memiliki stempel usaha, belum memiliki profil usaha, belum terdaftar lokasi di google maps, belum memilki Harga Pokok Produksi (HPP) serta belum memilki catatan pembukuan sederhana, belum memilki akun instagram, youtube, serta marketpalce shopee, belum memilki video promosi dan proses produksi, belum memilki thanks card, katalog dan papan nama jalan, belum memilki profil usaha, visi misi dan struktur organisasi. Setelah menganalisis dan mengaplikasikan program KKU pada produk Sangkar Burung menghasilkan dampak positif bagi pemilik UMKM, seperti pembuatan NIB guna untuk melengkapi legalitas usaha, membuat banner guna untuk menandakan lokasi UMKM, membuat stempel guna untuk mengidentifikasi suatu berkas atau surat keterangan resmi, adanya profil company, struktur organisasi, visi misi sebagai acuan untuk mencapai suatu tujuan UMKM yang diinginkan.

The Micro, Small and Medium Enterprises that are the object are the UMKM Yu Min Batik & Boutique owned by Mrs. Siti Aminah which is located in Sidorejo Village, Comal District, Pemalang Regency. This MSME operates in the field of clothing and modified batik cloth in Pemalang. The aim of implementing this activity is to develop business, good financial management and production performance. The business assistance provided includes marketing aspects. The efforts made by the accompanying team aim to promote Yu Min Batik & Boutique products through MSME activities such as bazaars and catalog content on online social media. This is due to increasingly sophisticated technological developments and seeing many entrepreneurs, especially MSMEs, promoting their businesses through online social media. The aim is to introduce and attract the interest of potential customers by understanding the individual characteristics of consumers so that the products sold will match their wishes.The assistance method used is carrying out several programs such as making banners, making simple bookkeeping, Google maps, participating in MSME bazaar activities, making direction boards, making organizational structures, business profiles, and creating social media (Instagram). After analyzing and applying the program to Yu Min Batik products, it produced a positive impact on MSME owners. Such as introducing products through promotions on social media and placing banners, organizational structures, understanding simple bookkeeping, business profiles, and installing direction boards to fulfill product requirements to support promotions so that people have more confidence in the products they want to buy.

UMKM Fake Nail Art located at Jalan Raya Klareyan RT 04/01, Desa Klareyan, Kecamatan Petarukan, Kabupaten Pemalang, transforms plain fake nail art into beautiful, high-quality pieces that enhance the appearance of the wearer's fingers. The goal of this initiative is to support business development at UMKM by identifying existing problems and providing alternative solutions. After conducting observations, several issues were identified at UMKM, including the lack of business permits, the absence of a business profile, vision, mission, and organizational structure, the desire to create a new business logo, an inadequate business banner, the lack of a business stamp, the absence of simple financial bookkeeping, the lack of an online shop account, the business location not being listed on Google Maps, and ineffective marketing strategies.To address these issues, several business development assistance programs were formulated, including: Obtaining business permits such as the NIB (Business Identification Number), Creating a business profile, vision, mission, and organizational structure, Designing a new business logo, Creating a business banner, Creating a business stamp, Designing new product labels, Implementing simple financial bookkeeping, Calculating the cost of goods sold (COGS), Setting up social media accounts like Shopee store, Listing the business location on Google Maps, Producing various videos for production and promotion. After analyzing and implementing these assistance programs, the UMKM experienced positive impacts. These included obtaining business permits such as the NIB for legal business status, having a business profile, vision, mission, and organizational structure for complete business documentation, and more.