Financial literacy, financial behavior and income are driving factors for an individual to make an investment decision. This study aims to determine the influence of financial literacy, financial behavior and income on investment decisions. This research method is descriptive quantitative. The sampling technique uses the random sampling technique. analysis of the data used is multiple linear regression analysis, partial test, simultaneous test and coefficient of determination. The results of the study show that financial literacy has a positive and significant direction with a large influence of 48.6% on investment decisions, financial behavior has a positive and significant direction with a large influence 12.5% on investment decisions, income has a positive and significant direction with a 9.4% influence on investment decisions, financial literacy, financial behavior and income have a simultaneous influence on investment decisions of 65.1% and 34.9% in influenced by other factors or variables that are not examined.

This study aims to determine the effect of promotion and price on consumer purchasing decisions at Dexalove Collection Stores. To determine the number of samples in the study, researchers used the Slovin formula, where the Slovin formula was used when calculating data in the form of a survey with the population in this study taken from consumers who shopped at the Dexalove collection in April 2023 as many as 1,816 consumers. So, it can be concluded that the sample in this study was 95 respondents with a sampling technique using purposive sampling. The test methods in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, correlation determination test, f test, and t test. The results obtained in this study showed that the f test results were sig 0.000 <0.05 and the t test results were sig (0.000 <0.05). that there is an influence of promotion and price on consumer purchasing decisions at the Dexalove Collection Store where this can be proven by the results of the data quality test, namely the value of r count is greater than r table. And the correlation value in this study shows that the relationship between the effect of promotion and price on consumer purchasing decisions at the Dexalove Collection Store concludes that the results of the degree of correlation coefficient are high.
 
 

Packaging is one part of a product's marketing strategy in order to increase competitiveness.  The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers.  The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being sold look more attractive and different from similar products.  For example, packaging using boxes can be added or combined with ribbons, logos, thank you labels or seal stickers on product packaging.  After holding socialization activities and packaging training, it is hoped that it will provide benefits for MSME players in Blitar village to increase their innovation and creativity in choosing the right packaging for their products so that the products sold are able to compete in the market and increase consumer appeal.