KKN or Kuliah Kerja Nyata is mandatory program held by college. KKN Kolaboratif is program organized by the Jember Regency government with 18 college. The work program carried out by KKN Kolaboratif 236 is based on the problems that exist in the Tegalgede, such as the low level of public awareness in managing inorganic waste, the high level of use of inorganic waste, and the lack of digital UMKM marketing. That program aims to make the public aware of the separation of inorganic waste so that it can be recycled again and to help introduce and market UMKM products for Tegalgede digitally. The activities waste sorting competition also invited WCDI (World Clean Up Day Indonesia) and BSI (Bank Sampah Induk) to discuss determining the category of inorganic waste to be contested and related to the process of evaluating and transporting the results of the competition. The results were 14 RTs took part in the competition. Another  program, the creation of e-catalog in collaboration with 20 UMKM in Tegalgede to enter their data into the catalog. The implication of this community service activity is that it can help residents to understand more about inorganic waste and make easier to access UMKM.
 

The tight competition in the business world requires an organization to create a marketing mix strategy to market the products sold and increase sales turnover. This research analyzes the influence of marketing mix which includes product, price, place, promotion, people, physical evidence and process to purchase decision. This research is a quantitative research. Case study was conducted at  the  food  center  in  the  tourist  area  of  Selorejo  Dam  Reservoir. Data  obtained  from  80  respondents   through  direct  observation (observation) and questionnaires on people who have / have visited Selorejo  Reservoir and made  purchases  of  products  in  the  food center  Selorejo  Reservoir  Malang.  Method  of  data  analysis  using quantitative analysis that is doubled linear regression. The analysis performed shows the following  results:  1)  Product, price, promotion,  place, person,  physical  environment and process simultaneously  / together positively influence purchasing decision, 2) Product,  promotion,  place,  person  and process  partially  have  A positive influence on purchasing decisions. While price and physical environment  have a negative influence on purchasing decisions, 3) Of the five marketing  mix variables  that  have  a  positive  effect on variable in influencing purchasing decisions. 4)  Product, price, promotion, place, person, physical environment and process have contribution of 78.5% in explaining buying decision at food center of  Selorejo Reservoir. While other factors have a contribution of 21.5% explained by other variables. 
 

This study aims to find out more about the policy of the existing capital structure at the Small and Medium Enterprises (SMEs), the influence of the ratio of debt to assets, the ratio of sales to assets, the loan term to the benefit of business, types of financial institutions, and the loan term to profitability which measures the continuity of their business. This   study   is  a  combination   of   quantitative   research   by   using statistical tests. The qualitative research through general least square (GLS) to test the variable sales to total assets and the ratio of debt to total assets. The object of research  is SMEs spread across the city of Malang  by viewing the source of funding and the type of financial institution that is  accessible   related  to  profitability.   The  sample  selection   using purposive sampling technique with the SME population in the city of Malang, gained as much as 62 SMEs as the sample population collected as many as 36 SMEs.  The sample  is an SME  that is included  in the population sample that met the selection criteria. The results of the analysis to model 1 shows that the profitability of SMEs in Malang influenced  by the explanatory  variables used in the capital structure research by 74.20% and only range of approximately line of business and the type of financial institution that became the source  of  acquisition  of  capital  is  not  a  major  factor  of  financial performance or profitability of SMEs in Malang