Sociolla, an e-commerce platform that focuses on beauty and health products, has implemented a Management Information System (SIM) in their application and website. This SIM plays an important role in supporting Sociolla's business operations and providing optimal service for customers. This research aims to analyze the role of SIM in the health industry on the Sociolla application and website. The research method used is a case study with a qualitative approach. Data was collected through observation of the use of the Sociolla application and website. The research results show that SOCO's business strategy can generate significant profits because the company does it well. This shows Sociolla is optimizing the use of social networks, applications and websites to communicate and help customers adapt. Meanwhile, the SOCO application has several features such as a news feed for creating beauty content and promoting products, while the Sociolla website has a beauty assistant to help users choose products.

Currently, globalization has entered the digitalization era, where digitalization has become one of the most important factors in organizational life. In recent years, there has been a steady increase in the use of technology in HR strategy and planning. This article explains how to apply talent management to develop human resources in this digital era. The method used in writing this article is using the literature review method, which searches databases from various reference sources such as journals, books and necessary data related to talent management. Effective talent management includes not only managing traditional human resources, but also focusing efforts on developing digital skills, identifying talent that fits digital initiatives, and creating a culture of innovation. Flexibility, mobility and giving employees greater responsibility have become important elements in successful talent management in the digital era. The use of technology also plays a key role in talent management with tools and data analytics that support better decision making. Regular evaluation and employee engagement are important aspects in ensuring successful talent management. Effective talent management will help companies remain competitive and ready to face ongoing technological changes.