The purpose of this study is to explain the strategy in encouraging MSMEs in Kedungpeluk Village, Candi District, Sidoarjo Regency, namely by rebranding. This research discusses the rebranding strategy for five MSMEs in Kedungpeluk Village, Candi District, Sidoarjo Regency as a form of care. Rebranding is one of the tactics that has proven effective in increasing the competitive ability and relevance of MSMEs. For MSME players, rebranding can have a positive impact, namely attracting consumer attention, contributing to increased sales, responding to changes in market trends, expanding the market, building relationships with consumers, strengthening positions in competitive industries, and realizing potential that can attract consumer attention to the importance of this and maintain existing Indonesian local culture. This rebranding also provides solutions for MSME players to improve the quality of their products, especially through more attractive packaging.

Environmental education has become increasingly important in addressing global ecological challenges. This community service project aimed to cultivate environmental consciousness among elementary school students through the creative technique of ecoprinting. By using natural materials like leaves and flowers to create unique patterns on fabric, students were not only introduced to an artistic process but also gained a deeper appreciation for the natural world. A workshop was conducted at SDN Kedungpeluk 1 Candi Sidoarjo to teach students the basics of ecoprinting. Participants collected natural materials from their surroundings and experimented with various techniques to create personalized tote bags. The results were impressive, showcasing the students' creativity and their ability to transform natural elements into beautiful and functional objects. Beyond the artistic aspect, the project successfully fostered a sense of environmental stewardship among the students.

This socialisation activity aims to optimise the utilisation in processing fishery products through making shredded tilapia with young jackfruit as an additional ingredient in the Kedungpeluk Village area, which is located in Candi District, Sidoarjo Regency. The method used was observation, interview, preparation of work programme and practice in making shredded tilapia. The activity began with socialisation to the PKK women's group to increase understanding and skills in processing tilapia into shredded fish. The use of young jackfruit is a form of innovation in developing local food potential and is an effort to diversify food which is a diversity of products consumed and improve the value of fibre in processed meat such as shredded which has low fibre. This socialisation activity is expected to be able to provide direction to the Empowerment and Family Welfare (PKK) women's group in Kedungpeluk Village, Candi Subdistrict, Sidoarjo Regency to gain knowledge and skills in processing tilapia and young jackfruit into processed products

This study aims to explain entrepreneurship learning and gain an understanding of the process of implementing entrepreneurship learning in increasing the attractiveness and creative thinking of students at SMP Negeri 3 Blitar. The research subfocus consists of 1). Learning models in improving the character of the entrepreneurial spirit of SMP Negeri 3 Blitar students, 2). The contribution of East Java "Veteran" UPN KKN students in improving the character of the entrepreneurial spirit of SMP Negeri 3 Blitar students, 3). The achievement of implementing entrepreneurship learning in improving the character of the entrepreneurial spirit of SMP Negeri 3 Blitar students. Research findings include: (1) improving the entrepreneurship learning model by balancing theory and practice, learning that is more focused on practical application, and realizing the objectives of the study program to produce graduates with an entrepreneurial spirit; (2) prototype design and development consists of three components: learning objectives, learning methods, and assessment; (3); and (4) learning development through the use of experimental classes.

MSMEs are one of the pillars of the national economy which must get the main opportunity, support, protection and development as wide as possible as a form of firm alignment with the people's economic business group without ignoring the role of big business. The purpose of this KKN activity is to provide assistance regarding digital marketing, especially through social media, for roasted rice micro businesses in Kepanjen Kidul Village, Blitar City to increase sales of these products.The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Nasi Bakar "Pak Githu" in developing its marketing with digital marketing. While a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business.The mentoring work program carried out for Nasi Bakar SMEs is to rebrand products, make labels and business cards, utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, Nasi Bakar MSMEs in the Kepanjen Kidul Village can experience significant empowerment.