Implementation of the ecotourism concept that is appropriate to carry ecological and socio-economic functions that can be applied in the tourist destination area. This is inseparable from the interference from the tour, the government, the private sector that manages tourism and the surrounding community. One of the uses of ecotourism in urban areas can be applied by utilizing the maximum lakes, situ, urban forests, mangrove forests and various enriched areas that are suitable for use as ecotourism locations. Mangrove tourism in Pantai Indah Kapuk (PIK) has been included in nature tourism, it's just that if it has to do with tourism defense, the maximum concept of ecotourism can be applied to PIK mangrove forests. The research method used was case study with documentation consisting of data obtained from related parties and reporting used in the community while the method of data analysis was carried out using qualitative descriptive methods that describe and explain in full the ones explained and explained. Urban areas that appear to be busy and full of complexity save tourism with an interesting concept of ecotourism and will be maximized if it gets convenience from the government and the private sector.

Era new normal membuka kesempatan baru bagi UMKM, terutama industri makanan, untuk meningkatkan penjualan mereka melalui branding produk dengan cara fotografi food. Foto atau gambar dalam dunia visual marketing memiliki kekuatan untuk menarik pembeli. Sebagian besar pebisnis produk makanan dan minuman menggunakan jasa fotografer profesional dalam menghasilkan foto yang menarik. Namun, tidak semua pebisnis memiliki modal untuk menyewa jasa profesional tersebut, terutama pebisnis yang baru saja merintis usaha mereka. Food Photography dipilih sebagai salah satu metode untuk meningkatkan branding, hal ini karena; skill fotografi makanan dapat menghasilkan gambar–gambar makanan yang menarik bagi pelanggan., food photography dapat memperkuat brand bisnis kuliner, food photography dapat mempermudah dan mempercepat promosi bisnis kuliner, terutama bagi pebisnis muda dan rumahan. Kegiatan PM diadakan secara offline atau tatap muka pada hari libur agar tidak mengganggu waktu bekerja para UMKM Prima Global Mart Bekasi, sedangkan luaran dari kegiatan PM berupa press release di media cetak online dan juga jurnal Abdimas.