This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era.
Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.

Training in digital technology for elementary school teachers is a solution to enhance classroom management skills and teaching quality. This study aims to evaluate the impact of digital technology training on teachers' skills and social changes within the educational community. The methods used include initial surveys, practice-based training, and post-training evaluations with qualitative and quantitative approaches. The results show a significant improvement in teachers' technology skills and positive changes in classroom management. Teachers reported increased confidence and practical skills in using technology tools, and the formation of support groups and technology-based learning communities. The program also facilitated the emergence of local leaders who spearhead technology initiatives in their schools. These findings emphasize the importance of participatory and sustainable training in creating positive changes within the educational environment.