The COVID-19 pandemic has had a significant impact on the Small and Medium Enterprises (SMEs) sector, including Kirimi dessert, a home store located on Jalan Noja I, Kesiman Petilan Village, Denpasar. This study aims to identify problems and provide solutions for Kirimi dessert MSMEs in facing challenges during the pandemic. The business, which focuses on making mille crepes and various desserts, faces several main obstacles such as limited production space, inability to fulfil orders when demand is high, and lack of promotion and personal branding. The research methodology used a qualitative approach through interviews and discussions with the business owner. The solutions offered include the development of MSME innovation, business expansion, and increased promotion through logo design, packaging, and social media optimisation. The implementation of this solution is expected to help MSMEs increase market reach and sales during the COVID-19 pandemic.
 

This study aims to analyze the influence of macroeconomic factors consisting of inflation, rupiah exchange rate, and interest rates on stock returns of manufacturing companies listed on the Indonesia Stock Exchange during the period 2021-2023. The research method uses a quantitative approach with multiple linear regression analysis. The research sample consists of manufacturing companies listed on IDX during the research period, selected using purposive sampling method. The results show that among the three macroeconomic factors studied, only the rupiah exchange rate has a significant influence on the stock returns of manufacturing companies. This is due to the characteristics of the manufacturing industry which has a high dependence on imported raw materials, so that exchange rate fluctuations directly affect the company's financial performance and stock returns. Meanwhile, inflation and interest rates did not show a significant effect on stock returns of manufacturing companies during the study period.

Tujuan utama perusahaan adalah untuk memaksimalkan kekayaan pemegang saham sebagai pemilik perusahaan. Cara yang dilakukan dalam mencapai tujuan dengan meningkatkan kinerja perusahaan. Sumber daya perusahaan yang ada digunakan dalam mencapai kinerja bisnis yang baik yang tercermin pada profitabilitasnya. Likuiditas merupakan bagian dari sumber daya yang secara langsung dapat mempengaruhi profitabilitas perusahaan. Peningkatan efisiensi perusahaan dalam menghasilkan pengembalian investasi yang diharapkan investor dapat dilihat pada peningkatan likuiditas. Semakin tinggi likuiditas yang digunakan oleh bisnis, semakin baik kinerja bisnis yang dapat dicapai. Selain likuiditas Pendanaan modal kerja membawa dampak pada peningkatan kinerja perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh likuiditas dan pendanaan modal kerja terhadap kinerja komersial perusahaan manufaktur di bursa efek Indonesia. Penelitian ini menggunakan populasi sebanyak 70 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Bursa Efek Indonesia tahun 2018-2020. Penentuan sampel menggunakan metode purposive sampling dengan kriteria sehingga dengan periode penga matan 3 tahun sejumlah 183. Teknik analisis yang digunakan adalah uji analisis regresi linier berganda dan uji kelayakan model. Hasil penelitian ini menunjukkan: likuiditas, dan pendanaan modal kerja berpengaruh positif terhadap kinerja perusahaan.Kata Kunci : Likuiditas, Pendanaan Modal Kerja, Kinerja Perusahaan, Perusahaan Manufaktur.