The study was designed with the aim of determining the effect of TATO, DER, and ROE variables on stock price variables. A quantitative approach was used in this study, with time series data analysis through a multiple linear regression model based on Ordinary Least Squares (OLS), which was processed using Eviews12 software. The partial results of the TATO variable obtained  While the DER variable showed  meaning that acceptance of and ROE obtained a  stating that  was accepted. The results of the study simultaneously showed a  In conclusion, TATO, DER, and ROE simultaneously and significantly influence stock price movements. However, TATO was found to have no significant effect on stock prices. In contrast, DER and ROE showed a significant real impact on stock prices.