In this era of globalization, the native chicken business in Indonesia has such high potential that it is very suitable for business actors and chicken farmers in Indonesia. Designing strategies and ways of marketing processed chicken products is very important in increasing product sales. To meet the public demand for native chicken meat, marketing activities are needed that can distribute the meat from producers to consumers. Where marketing is essentially the flow of goods from producers to consumers. Marketing activities are an important factor that will determine the success of an entrepreneur. This research aims to develop and implement an effective digital marketing strategy for chicken farmers in Parbaungan District, Serdang Bedagai Regency, in order to increase sales and product competitiveness through the use of digital technology. In this study, the method used by the author is a qualitative research method by conducting a case study of the object under study. According to Sugiyono (2019: 16) qualitative research methods are as research methods based on natural philosophy (experiments) where researchers are instruments, data collection techniques and data analysis are inductive / qualitative and emphasize meaning. Word of mouth marketing is a promotional method that comes from consumers, by consumers, and for consumers. Satisfied customers will not only repurchase but they are also a walking, talking billboard for the business.

This research aims to analyze the use of the cashier application software "Majoo" in the cash receipt information system Mencari Kopi. The object of this research is the use of the cashier application in cash receipts in Mencari Kopi. The subjects in this research were employees, owners of Mencari Kopi and consumers of Mencari Kopi. This research uses primary data used in this research, namely the source comes from the finance department through observations, interviews and documentation carried out on employees or owners of Mencari Kopi and consumers of Mencari Kopi who pay by cash or digital wallet (e-wallet). ). Secondary data used in this research are documents or notes regarding cash receipts and presentation when using the cashier application on Mencari Kopi.   The results of this research. The cash receipt system at Mencari Kopi is run with the help of the “Majoo” cashier application system. The results of the research that has been carried out, in recording cash receipts, payments via cash and non-cash (e-wallet) are equally efficient as long as you still use the "Majoo" cashier application. The results of research conducted and interviews by users of the cashier application and consumers of Mencari Kopi, the recording of cash receipts recorded in Mencari Kopi and those received by consumers of Mencari Kopi are appropriate.