The service program carried out at the Auradherma company which operates in the field of beauty clinic services, the aim to be achieved in this service activity is to provide motivation and direction related to improving employee performance, this activity was attended by all Auradherma employees totaling 50 participants from various work departments which is in Auradherma. Organizational performance is highly dependent on the quality of human resources, and employee performance is influenced by understanding Standard Operating Procedures (SOP) and accurate performance assessments. It is hoped that this service program can have a significant impact on improving employee performance by prioritizing quality and service amidst competition in the beauty business which is currently developing in several regions and is one of the components of society's current needs.

The Covid-19 pandemic has driven major changes in business, with an increase in online activities such as working, studying and shopping. MSME players must adapt to this condition, utilizing digital marketing to market their products. The service team held outreach and training to increase MSMEs' understanding of the benefits of digital marketing, encouraging the use of social media in marketing. Observation, socialization and training methods are expected to increase participants' knowledge in using online media as a marketing tool, open wider market opportunities and increase business income. This activity aims to increase the digital literacy of MSMEs, overcome digital technology obstacles, and strengthen product marketing through digital marketing.