Policy advocacy in Tamansari, Bandung City, reflects the struggle of local communities in maintaining their rights to living space amidst the pressures of modernization and urban development. The area faces challenges such as land tenure conflicts, gentrification, and evictions, which raises the need for an inclusive and equitable policy approach. Advocacy is carried out through community empowerment, collaboration with civil society organizations, and support from various parties, including academics and NGOs. The research method used in this study is qualitative with data collection techniques from interviews and documentation studies. The results of this policy advocacy show that the advocacy process emphasizes the importance of community participation in decision-making, policy transparency, and a balance between development needs and the protection of local residents' rights. The Tamansari case study provides important lessons on effective advocacy strategies in the context of urbanization and land conflicts, while also offering a model for a collaboration-based approach to creating sustainable and inclusive policies.

Business Innovation and Digital Marketing Literacy is important knowledge to improve business development and how to utilize digital marketing among society now and in the future. Good literacy knowledge of business innovation and digital marketing makes people who want to or have even entered the business world able to plan, manage and develop their business. Entrepreneurship is one way that can be done by various groups of people to gain social status in society, improve the community's economy and for investment in the future. The aim of this service is to improve the mindset of good, organized, innovative business development and more contemporary marketing, especially for MSMEs in the Cilacap Regency area. As a result of this activity, it is hoped that the public will gain knowledge regarding how to innovate business development and attractive digital marketing.