This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ??that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

A wasteful lifestyle makes it difficult for a person to limit excessive or unnecessary spending, this lifestyle leads to excessive spending. According to the Surakarta Book, Solo City has a population in 2023 of around 526,870 people, while Generation Z, which is the focus of this research, has an age range of 15-24, totaling 81,524 people consisting of 41,584 men and 40,040 women. This research uses quantitative data with the number of samples in this study is 100. All data and information for this study were collected from primary sources through questionnaires or questionnaires. Lifestyle has a significant effect on consumptive style with the t test results showing t count of 6,851 with a significant 0.000. It is known that the t value of the variable count is greater than the t table 1.98472 and the significance is less than 0.05. Based on these results, Lifestyle has a positive effect on Consumptive Style.

Pendahuluan: Sanitasi Total Berbasis Masyarakat (STBM) merupakan tanda peningkatan kesehatan masyarakat menuju kemandirian higiene dan sanitasi yang maksimal. Pelaksanaan program STBM terdiri dari lima pilar, yaitu: hentikan buang air besar sembarangan (BABS), cuci tangan pakai sabun (CTPS), bersihkan air dan makanan rumah tangga (PAM RT), pembuangan limbah cair rumah tangga yang benar dan aman. Tujuan: Untuk mengetahui Hubungan Tingkat Pengetahuan dengan Pelaksanaan Sanitasi Total Berbasis Masyarakat (STBM) Di Desa Rajeg Mulya Tahun 2023. Metode: Metode penelitian ini adalah penelitian deskriptif dan analisis kuantitatif dilakukan dengan menggunakan metode cross sectional. Teknik Sampel: Teknik yang digunakan adalah total sampling. Jumlah Sampel: Sampel berjumlah 42 responden. Analisis data: Analisis data menggunakan chi square. Hasil Penelitian: Hasil penelitian yang dilaksanakan di Desa Rajeg Mulya, bahwa ada hubungan antara tingkat pengetahuan dengan pelaksanaan Sanitasi Total Berbasis Masyarakat (STBM) memiliki p-value sebesar (0.000). Pengetahuan masyarakat tentang pelaksanaan program Sanitasi Total Berbasis Masyarakat (STBM) di desa Rajeg Mulya masih kurang.
 
Kata Kunci: Tingkat Pengetahuan, Pelaksanaan Sanitasi Total Berbasis Masyarakat (STBM).