Business legality is the identity of a business that legalizes a business so that it is recognized by the community. Business legality must be valid according to applicable laws and regulations so that the business can be protected by various documents that are valid in the eyes of the law. One of the supporting factors for the sustainability of a business is influenced by the existence of legal elements of the business being run. Business permits that must be owned by the community are a business establishment deed, business entity NPWP, trade business license (SIUP), company domicile certificate (SKDP) and business registration number (NIB). The increase in community businesses in Sei Bingai District, Langkat Regency has triggered many business permits that are not directly supervised by the local government. Community business permits are important documents in supervising the running of these community businesses. The types of businesses in Sei Bingai District also vary, such as tourism, C mining, trade, factories and so on.

The Regional Government of Asahan Regency has a Healthy Asahan Program committed to creating conditions in Asahan Regency that are clean, comfortable, safe and healthy for residents to live in, which is achieved through the existence of hospitals that are able to provide services according to standards. The ratio of beds to population in Asahan Regency in 2022 is 1.03. The aim of the research is to see future hospital market opportunities in an effort to help the Asahan Sehat Regional Government's Healthy Program of Asahan Regency. We used a convergent parallel mixed methods design, in which qualitative and quantitative data were collected simultaneously. This research was conducted from April 2023 to July 2023. Research data was collected from 5 hospitals in Asahan Regency (H.Abdul Manan Simatupang Hospital, Ibu Kartini Hospital, Bunda Mulia Hospital, Permata Hati Hospital, and Seger Waras Hospital), Central Bureau of Statistics and the Asahan District Health Service. Data was analyzed using SWOT and the hospital's position was determined using SWOT scoring. The SWOT analysis shows that the existence of the new hospital in Asahan Regency is in Quadrant II, meaning that the future hospital has the opportunity to develop in Asahan Regency by minimizing weaknesses. Aspects of hospital location, service/market needs, infrastructure and competitive aspects must be the main focus.