This study aims to analyze the 4P marketing mix (Product, Price, Place, Promotion) in hydroponic lettuce marketing at SMA Negeri 1 Karangnunggal. The method used is descriptive qualitative with case studies through observation and interviews. The results of the study indicate that the 4P marketing mix emphasizes products that have good quality such as good lettuce color and shape, the use of good seeds to produce good products. The price of the product has an affordable price which is relatively cheap for premium quality and offers discounts for large purchases. In easily accessible marketing places such as buyers can visit the place of sale directly or orders can be delivered to buyers directly. As well as the promotion methods carried out offline and online through social media.

This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.

This study aims to analyze the dynamics of rice production in Tasikmalaya City during the period 2020 to 2025, as well as identify challenges and formulate relevant strategies in order to support national food self-sufficiency. The approach used is descriptive qualitative by utilizing secondary data from the Central Statistics Agency (BPS) and various policy documents and relevant scientific studies. The results of the study indicate that rice production in Tasikmalaya City experiences fluctuations influenced by natural factors, policies, and pressure on agricultural land. The main challenges faced include land conversion, limited technology, and farmer access to training and financing. To overcome this, the proposed strategy includes protecting agricultural land, increasing farmer capacity, and strengthening agricultural institutions and infrastructure. This study makes an important contribution to efforts to increase regional rice production in supporting national food security in a sustainable manner.

Farmer regeneration is a strategic element in achieving sustainable agricultural development, especially amid the overall decline in the farming population. This study aims to identify the demographic trends of young farmers and examine their readiness in adopting agricultural technology in Tasikmalaya City. The research employs a descriptive qualitative approach using secondary data obtained from the Central Bureau of Statistics, the Ministry of Agriculture, and various scientific literature. The findings reveal that despite the overall decrease in the number of farmers, the number of young farmers has increased in recent years, indicating potential for regeneration in the agricultural sector. Young farmers tend to be more open to innovation and possess relatively strong digital literacy; however, the adoption of agricultural technology remains limited to specific aspects and has not fully integrated into the entire production process. The main challenges include limited access to capital, underdeveloped digital infrastructure, and a lack of technical training and mentoring. Therefore, comprehensive policy interventions are necessary, including strengthening farmer regeneration policies, improving supporting infrastructure, and promoting community-based mentoring to accelerate the adoption of agricultural technology among young generations.

Islamic boarding schools (pondok pesantren) play a strategic role in developing human resources that are not only religiously competent but also economically independent. In addressing the challenges of globalization, pesantren independence can be strengthened through entrepreneurship programs that provide economic benefits, empower students (santri), and contribute to the surrounding community. This study focuses on analyzing the entrepreneurship programs at Pondok Pesantren Al Kautsar 561, which include biofloc tilapia farming and melon cultivation in greenhouses, using a descriptive qualitative approach. Data collection involved focus group discussions (FGD) with foundation administrators, teachers, students, and the local community. The findings reveal that entrepreneurship programs enhance pesantren independence by generating additional income, which is utilized for scholarships and operational activities. Entrepreneurship training equips students with practical skills in agribusiness and aquaculture, such as biofloc systems and greenhouse technology. Furthermore, these programs strengthen the relationship between pesantren and the community through community-based economic collaboration, creating job opportunities and improving local economic resilience. However, challenges such as limited resources and access to technology persist. Solutions include establishing strategic partnerships with external parties and providing training in digital marketing to ensure program sustainability.

Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values ??for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible mushrooms, one of which is oyster mushrooms which are well known to the public and are a type that has high efficacy. "Warung Mushroom Mang Yayat" was chosen as the research object for several reasons, that this business has succeeded in surviving and developing amidst intense competition. The aim of this research is to analyze the SWOT strategy and analyze the development strategy of "Warung Mushroom Mang Yayat". SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a method for developing business strategies. The results of this research indicate that "Warung Mushroom Mang Yayat" can improve service and product quality using SWOT analysis. Despite several existing threats and weaknesses, "Warung Mushroom Mang Yayat" is able to continue to develop to this day.
 

The low interest of the community in entrepreneurship, which is often caused by the lack of early entrepreneurship education, is a major challenge. Islamic boarding schools, as religious-based educational institutions, have great potential to contribute to producing entrepreneurs through providing entrepreneurship to their students. This study analyzes the relationship between entrepreneurship provision in managing business units and the interest in entrepreneurship of students at the Sabilul Huda Islamic Boarding School, Tasikmalaya City, using a quantitative survey method. The sample consisted of 30 students who were actively involved in the Islamic boarding school business unit, with data collected through a Likert scale questionnaire. The results of the study showed that entrepreneurship provision had a positive and significant relationship with the interest in entrepreneurship of students, as evidenced by the correlation coefficient value of 0.653. This finding indicates that the better the entrepreneurship provision, the higher the interest of students in entrepreneurship. This study emphasizes the importance of the intensity and quality of entrepreneurship programs in supporting the development of competitive young entrepreneurs, especially in Islamic boarding schools, in order to support national economic growth.

The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are not yet equipped with an automatic system. External Factors: Opportunities: There is demand for round tofu products from outside the island, soybeans are available as raw materials, and the majority of competitors are in Cipaku District, providing room for expansion. Threat: Round tofu products have limited durability, raw material prices tend to fluctuate, and price competition is tight. Based on the SWOT analysis, the strategy that can be implemented is the S-O (Strength-Opportunity) Strategy, namely by maximizing the quality of round tofu, meeting market demand, collaborating with other factories, and establishing partnerships with modern markets to expand product distribution.