The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

In the digital age, efficient sales transaction management is crucial for business success. Point of Sale (POS) systems, such as Wingpos, are a solution for transaction recording, inventory management, sales reporting, and data analysis. However, software errors can disrupt operations and compromise security aspects. This research aims to assess the functionality and quality of the Wingpos website by using the Black Box Testing method, which tests software by comparing actual outputs to expected results based on given inputs. The Equivalence Partitioning technique was applied to focus on testing functional aspects of the login and register features. Through this testing, technical insights into the quality of the Wingpos software were gained, as well as a systematic approach to web-based application testing. The results of the study are expected to improve user experience and serve as a reference in the development of similar systems in the future.