This study aims to investigate and design a content marketing strategy to enhance user awareness of the referral feature in the Flip application. In addressing the lack of knowledge and utilization of the referral feature, the focus of this research is to understand how digital content marketing can strengthen customer awareness. The analysis explores the barriers to the adoption of this feature, including insufficient emphasis, inadequate information, and uncertainty about its benefits. Through a content marketing-focused approach, the proposed strategy includes optimizing the website and application to clearly illustrate the referral feature, leveraging email marketing campaigns to provide user guides, and utilizing social media and educational content to explain the concrete benefits of using the referral feature. Additionally, the approach includes data analysis to measure and evaluate the effectiveness of the implemented content strategy. It is expected that by applying a targeted and measurable content marketing strategy, the Flip application can overcome awareness challenges, increase user participation, and achieve significant growth in the adoption of the referral feature. This research contributes to a deeper understanding of the critical role content marketing plays in raising awareness and user engagement with key features in applications.

Computers come from the word computer (to compute) which means to calculate. However, in accordance with the development of the times, computers have experienced many improvements, computers do not only function to calculate, but have been used to do various jobs and human activities, such as research, banking, and even education. With the help of computers and other supporting devices such as operating systems and applications, all types of work can be carried out quickly, precisely, and accurately. In completing these tasks, the computer does it automatically based on the instructions given to it. Computer assembly focuses on the introduction and assembly of hardware, to the installation of the operating system. Computer assembly training at MA IBNU SINA Kuton Berbah Sleman Yogyakarta is a community service activity carried out to help students learn more about computer maintenance and use.