Very tight competition in the business world means entrepreneurs have to think about what consumers want, including looking at product diversity and prices. The aim of the research is to explain the influence of product diversity and prices partially and simultaneously on purchasing decisions at the Purgiono Bike Shop, Nganjuk City. This research uses quantitative methods. The population taken was 1,680 consumers using Non Probability techniques. The sample obtained was 94 respondents using the Slovin formula. Data processing uses the SPSS program. The results of this research are that product diversity and price have a significant simultaneous influence on purchasing decisions at the Purgiono Bike Shop, Nganjuk City.

This research aims to partially and simultaneously explain the influence of price discounts and business communication on customer loyalty in purchasing Tofu Sticks at the Aqia Kediri Store. This type of research uses quantitative research. Data sources use primary data and secondary data. The sample in the research was 87 customers who purchased Toko Aqia Kediri's Tofu Stick using purposive sampling technique. The analysis techniques used are validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, t test, F test, multiple linear regression analysis, t test, F test and coefficient of determination (R2) test using the SPSS program version 25. The results of this research are that partially the price discount variables and business communication have a positive and significant effect on customer loyalty in buying tofu sticks at the Aqia Kediri Store. Simultaneously, the variables of price discounts and business communication have a significant effect on customer loyalty in purchasing tofu sticks at the Aqia Kediri Store.

A marketing strategy consisting of product, price, promotion and distribution is a strategy that can increase company revenue and attract consumer buying interest. The aim of this research is to explain the marketing strategy of CV Indo Jaya Bersatu and its implications in increasing company profits and attracting consumer buying interest. This research is research conducted using qualitative research methods with a qualitative descriptive approach. The main data sources in this research are CV Indo Jaya Bersatu employees and CV Indo Jaya Bersatu consumers. The results of this research indicate that the 4P marketing strategy implemented by CV Indo Jayaable to increase the company's profit by increasingThe company's revenue, which was originally at IDR 5,101,243,500.00 with net income of IDR 3,197,670,700.00 in 2017, increased to IDR 7,740,548,500.00 with net income reaching IDR 6,712,445,600.00 in 2022. Growing interest among CV Indo Jaya Bersatu consumers, there is a transactional interest, namely CV Indo Jaya Bersatu consumers tend to like making transactions with CV Indo Jaya Bersatu because of the good quality and service.

The aim of this research is to determine the significance of  the influence between work facilities and work motivation both partially and simultaneously. Population in this research totaled 212, the sampling technique used was proportionate stratified random sampling using the isaac and michael table so that 131 samples were found. Method the analysis used is quantitative with inferential statistic. Based on partial test it was found that there was a positive and significant influence between work facilities and employee performance. Work motivation has an insignificant effect and has a negative value on the employee performance of PR.Dua Dewi Cabang Kediri.