This study examines the effectiveness of training programs for room attendants in the hospitality industry, focusing on their impact on performance, job satisfaction, and retention. Using a qualitative approach, in-depth interviews were conducted with 20 room attendants and 10 housekeeping managers across various hotel segments. The findings reveal that while initial training typically covers basic cleaning techniques and safety protocols, it often lacks depth in advanced methods and customer service skills. Challenges such as time constraints and reliance on informal learning are common, affecting the consistency and quality of training. Effective training programs were identified as those that provide comprehensive, ongoing instruction and incorporate innovative methods like virtual reality and gamified learning. The study also highlights the importance of mentorship programs and regular feedback to enhance training outcomes. Recommendations for improving training programs include developing detailed curricula, addressing time constraints, and adapting to emerging trends. By implementing these strategies, hotels can enhance room attendants' skills, satisfaction, and overall service quality, leading to improved guest experiences and operational success.

The hotel industry is currently facing a digital transformation driven by technological advancements and changing consumer behavior. This research aims to explore how digital transformation in hotel management can optimize the guest experience in the industry 4.0 era. The research methodology primarily relies on a comprehensive literature review and analysis of industry documents to provide a robust and broad foundation for this study. The findings indicate that integrating technologies such as property management systems (PMS), Internet of Things (IoT), artificial intelligence (AI), and data analytics can enhance operational efficiency, service personalization, and data-driven decision-making in hotel management. However, the implementation of digital transformation also faces challenges, such as significant investments, cybersecurity, and resistance to change. Case studies of hotels that have successfully adopted digital technologies reveal best practices and valuable lessons, including the importance of top management support, strategic alignment, and stakeholder engagement. This article contributes to the literature by integrating the diffusion of innovation (DOI) theory and the technology acceptance model (TAM) to develop a conceptual framework that explains the adoption and success of digital transformation in hotels. The research findings have practical implications for hotel managers in designing and implementing digital transformation initiatives. Although this research primarily relies on secondary data sources, future research can adopt a multi-method research design incorporating primary data to provide further insights into this phenomenon.

Gamified technology presents a promising avenue for educators to create dynamic and interactive language learning environments. This qualitative study explores students’ perceptions of gamified technology and paper-based methods for tourism vocabulary retention in a private university setting. Through interviews with six students, two overarching themes emerged: engagement and efficacy. Under the theme of engagement, sub-themes included competing students in learning and the level of interactivity among students. Meanwhile, within the theme of efficacy, sub-themes focused on vocabulary retention and student comprehension. The findings underscore the importance of considering students' preferences and perceptions in language learning strategies, particularly in integrating innovative technological tools to enhance engagement and efficacy. Educators are encouraged to leverage gamified technology while also adapting teaching approaches to suit students' needs effectively. Ongoing research and evaluation of gamified technology in language learning contexts can provide valuable insights into its effectiveness and areas for improvement.

The research was carried out at Koffee Talk, which is located inside the Radja Hotel Semarang. The purpose of the study was to evaluate and explain the influence that the quality of service and marketing mix had on the level of satisfaction experienced by customers. Questions and answers are gathered via the use of questionnaires. Participants in the research totaled 96 individuals. It is anticipated that the findings of the study would be beneficial to both management and customers. Customer happiness is impacted by both the quality of the service and the marketing mix. The findings of the double regression analysis demonstrate the impact of independent factors on dependent variables, as well as the validity and rehabilitation tests, as well as the testing of hypotheses. It is clear that in order to achieve higher levels of customer satisfaction, a combination of marketing and service is required.