This research aims to analyze: (1) types of purchasing behavior of free-range chicken consumers in Kendari City, (2) factors that influence the purchasing decisions of free-range chicken consumers. The factors studied in this research are cultural, social, personal, psychological factors, chicken price, age and income. Determining the location of this research was carried out purposively. This research was conducted at the Wet Market (Mandonga Mall) Kendari City with the data used being primary and secondary data. This research used 35 respondents each who bought free-range chickens and those who did not buy free-range chickens taken using accidental sampling. The data analysis used in this research is engagement inventory design analysis and logistic regression analysis. The results of this research indicate that the type of consumer purchasing behavior is classified as a complex purchasing behavior type. This type of behavior has a high level of involvement in decision making to purchase free-range chicken and consumers are aware of the real differences between attributes. Factors that have a positive influence on consumer purchasing decisions are cultural, psychological and age variables. Variables that have a negative influence on purchasing decisions are social factors and income. Factors that have no influence are price and personal variables.

This research aims to determine strategies for developing beef cattle farming to increase farmers' income in Bangkali village, Watopute District, Muna Regency. Determining the research area was carried out purposively with the consideration that Bangkali Village, Watopute District, Muna Regency has great potential for the development of beef cattle. There were four informants in this research, including the Animal Husbandry Service, Breeders, Extension Institute and Financial Institutions. Data analysis uses Analitycal Hierarchy Process (AHP) analysis. The results of the research show that the priority strategy for developing the beef cattle business to increase farmers' income in Bangkali Village, Watopute District, Muna Regency is capital/finance weight 316, Increasing Marketing weight 275, Increasing human resources weight 206, and increasing production weight 203 with an inconsistency of 0.02