Entrepreneurship has been an important predictor of resolving the problem of unemployment in Indonesia and other countries through the creation of new jobs. Academics, scholars, and policy researchers especially promote entrepreneurial strategies because of their important role in expanding innovation, enhancing economic growth, and supporting economic development. The primary purpose of this study is to systematically identify and evaluate entrepreneurial intuition research. This study involved data from the Scopus database from 2004 to 2024 using preferred reporting items for systematic reviews and meta-analyses (PRISMA) protocol. For visualization, this study involved VOSviewer software to determine the linkage of variables. The findings indicate that entrepreneurial intuition is often linked with several factors: sustainability, technology usage, and cognitive process. The findings also conclude that there is a robust relationship between entrepreneurial intuition and entrepreneurial intention. This paper also highlights the trend of entrepreneurial ideas for student education and the key role of entrepreneurial learning in enhancing entrepreneurial intuition. The findings of this paper are to allocate avenues for future research on the theme of entrepreneurial intuition.

The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.