<p><em>Media progress must be seen through the broad communication capabilities that exist today, the shift from simple media to advanced media. The changing face and changes in human development, a cycle that was previously slow and required long interactions, now very simple and fast. One of the transitions is to social media which is widely accessed and has an impact on a person's self-confidence regarding their own body image. Social media is the latest in a series of web-based networking innovations developed to make it easier to convey, take part, offer and structure online organizations so they can spread their content. In this research, a descriptive qualitative study was used to clearly describe the impact of social media on self-confidence regarding body image of Gen Z (1995-2010) in Cimahi City. Social media turns out to have both negative and positive impacts on those who actively access it in everyday life.</em></p>

Abstract
Housing is one of the basic human needs, not individual needs but the needs of society as a whole. However, not all people can enjoy or have decent, healthy and safe housing, so efforts to increase housing and settlement development must continue to be increased at affordable prices, especially for low-income groups. One of the causes of the problems faced by big cities in Indonesia is the large population caused by natural growth and urbanization. The government program through the construction of subsidized housing targets low-income communities (MBR). The purpose of this research is to determine the choice of marketing strategy through SWOT analysis as an effort to increase subsidized housing sales at PT Anugrah Indah Bersama Lampung in the pandemic era. The type of research used is descriptive qualitative, namely research conducted to determine the value of independent variables, which interpret data in the form of words, sentences, schemes and pictures through SWOT analysis. Based on the several stages of analysis that have been carried out on IFAS and EFAS analysis, the strength of PT. Anugrah Indah with Lampung is superior to its weaknesses. The opportunities from PT. Anugrah Indah and Lampung are involved in a large enough threat compared to the threat.