Pengabdian kepada masyarakat (PkM) bertujuan untuk mengedukasi kemasan ramah lingkungan dan label produk olahan kopi di SMK Nurul Ilmi Banyuasin. Kegiatan ini dilakukan dengan metode ceramah, dan diskusi. Kegiatan ini diikuti 11 guru SMK dan 28 siswa SMK kelas X sampai kelas XII. Langkah-langkah yang dilakukan untuk melaksanakan kegiatan tersebut yaitu: 1) Memberikan materi yang akan dibahas mengenai kemasan ramah lingkungan dan label produk kopi kepada Guru dan Siswa. 2) Mensosialisaikan kemasan ramah lingkungan dengan cara menjelaskan tentang pentingnya kemasan ramah lingkungan, dampak negatif kemasan plastik terhadap alam, serta alternatif kemasan yang lebih berkelanjutan. 3) Pengenalan label produk olahan kopi, memberikan penjelasan tentang cara pembuatan label sebagai informasi didalam produk. 4)Diskusi Interaktif mengadakan sesi tanya jawab dan diskusi dengan siswa mengenai topik. 5)Melakukan postest yang bertujuan sejauh mana siswa memahami materi yang telah diberikan. Hasil yang didapat siswa memahami tentang dampak lingkungan dari kemasan, solusi mengurangi dampak negatif dari kemasan, penjelasan jenis kemasan ramah lingkungan, tips memilih kemasan kopi, cara mendaur ulang kemasan kopi dan cara membuat label.

The city of Palembang, traversed by the Musi River, is well suited for industrial development in the fisheries sector. The area is renowned for its distinctive regional cuisine, one of which is pempek which is a processed fish product. Entrepreneurs supporting the supply of raw materials for processed fish products include ground fish businesses. The ground fish industry continues to expand, with business owners striving to maintain and enhance product quality and service standards to remain competitive and promote growth. In this regard, the decisions made by leaders significantly impact an organization’s ability to achieve its objectives. Therefore, appropriate methodologies are required to analyze the key factors influencing success or failure. SWOT analysis helps identify external opportunities and threats as well as internal strengths and weaknesses. Additionally, CSF analysis provides a clearer interpretation of key elements, defines essential activities, and supplies relevant information. Furthermore, this research proposes strategies to enhance efficiency, effectiveness, and value at every stage of the value chain. It is expected that this analysis will assist businesses in optimizing resources and improving the competitiveness of ground fish enterprises in the market. This study aims to provide a comprehensive analysis of strategic measures that can enhance the competitive advantage of ground fish businesses in the fisheries and food processing sectors.