The problem of environmental pollution due to plastic waste is a global issue that urgently needs to be addressed. This research aims to develop environmentally friendly plastics made from cassava peel waste, which is abundant in Indonesia, especially in the cassava-based food industry. Qualitative methods with an exploratory approach are used to understand the potential utilization of this waste. Data was collected through in-depth interviews with industry players, MSME managers, environmental experts, and field observations. Data analysis was carried out inductively, with data reduction and categorization based on themes. Data validity is maintained through triangulation of sources and methods. The research was conducted in Surabaya over a period of one month. The results show that the use of cassava peel waste supports the principles of sustainability and a circular economy, reducing dependence on chemical polymer-based plastics. The public welcomes this product as an environmentally friendly solution, although price is the main consideration. This research concludes that plastic made from cassava peel can reduce organic waste and open up new business opportunities for MSMEs, with successful implementation requiring technological support and government policies to accelerate implementation.

One pointer of a country's advance can be seen from its financial perspective. MSMEs, as the spine of national financial improvement, require back from the government. Through the Free Enterprise (WMK) program, the government is collaborating with colleges in Indonesia to create a youthful era with an entrepreneurial soul. In this program, understudies are straightforwardly included through the entrepreneurial hatching arrange known as the submersion organize. At this arrange, students' entrepreneurial abilities are sharpened with MSMEs that are accomplices in this program. This think about employments a expressive strategy with a subjective approach. The information displayed were gotten through writing considers by analyzing different sources from past investigate, and are the comes about of work hones carried out with Bulgrill MSMEs.

This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and promotion through digital media and Word of Mouth were key success factors. These results highlight further development opportunities to expand market reach and enhance Ubique's competitiveness.