This study aims to understand how digital marketing and personal selling strategies influence consumer purchasing decisions at Jesika Store. Using a qualitative approach, this study collected data through in-depth interviews with several customers who had interacted with both marketing methods. The results showed that digital marketing plays an important role in increasing brand awareness and market reach, while personal selling focuses more on building personal relationships that strengthen consumer trust, which ultimately influences their purchasing decisions. Both strategies have a significant influence in determining consumer choices.

This study analyzes the implications of the establishment of Natuna Regency on accelerating development in the archipelagic region. Using a qualitative approach with literature review, the research evaluates the impact of the division on public services, natural resource management, and infrastructure development. The findings indicate that the establishment of Natuna Regency, enacted through Law Number 53 of 1999, has shortened administrative control spans and improved governance effectiveness. Moreover, the acceleration of development in the maritime, energy, and tourism sectors has significantly contributed to local economic growth. However, challenges such as limited human resources and infrastructure in remote areas remain obstacles. This study recommends optimizing local potential and enhancing community participation in development as strategic steps toward equitable development outcomes.