In the competitive digital era, companies are required to build an image as an attractive workplace to capture the attention of young talent, especially generation Z who will enter the job market. This study aims to analyze the effect of employer branding on the interest in applying for jobs of final year students in North Kalimantan, and to examine the role of social media as a moderating variable in the relationship. The study used a quantitative approach with an explanatory design through a survey method of 350 students from two universities, with data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques. Employer branding was measured based on five dimensions of organizational attractiveness, while job application interest and social media exposure were measured using a Likert scale. The results showed that employer branding has a positive and significant effect on job application interest (β = 0.506; p = 0.002), and social media also has a significant direct effect on job application interest (β = 0.573; p = 0.000). However, the moderating effect of social media on the relationship between employer branding and interest in applying was not statistically significant (β = -0.088; p = 0.969). The findings conclude that while social media is effective as a direct communication channel, its success in strengthening employer brand image depends on the quality of content and consistency of the organization's narrative. The implication of this study suggests that local companies should strengthen their employer branding strategy and utilize social media more purposefully and contextually to attract young talent in frontier regions.

The rapid development of information technology has significantly transformed the financial sector, particularly with the rise of online lending services or fintech lending. While these services provide easier access to financial resources, they also bring various challenges, including an increase in disputes between lenders and borrowers. The government, through the Financial Services Authority (OJK), has formulated regulations to protect consumers and promote the use of mediation as an alternative dispute resolution method that is more efficient and less burdensome for both parties. This study aims to analyze the effectiveness of mediation as a solution for resolving online lending disputes, using a normative juridical approach. Data were collected from various primary and secondary legal sources and analyzed deductively. The results indicate that mediation offers a faster, more flexible, and less formal mechanism compared to court proceedings. However, challenges such as low consumer financial literacy and a lack of understanding by service providers about the mediation process need to be addressed through increased education and awareness campaigns. In conclusion, mediation has great potential to become a more equitable and efficient dispute resolution mechanism in the fintech lending industry, provided it is supported by adequate regulations and improved awareness among the involved parties.