Delivering lectures requires language skills and a language style known as rhetoric. Rhetoric in lectures functions to influence other people to confirm and follow what is said. The aim of the research is to describe and analyze the rhetorical stages in Ustadz Abdul Somad's lecture "Strengthening the Spirit of Unity" on YouTube.  This research is called qualitative research using descriptive methods.  The primary data source in this research is a video recording of Ustadz Abdul Somad's lecture on his YouTube account which was published on July 10 2024 with the title "Strengthening the Spirit of Unity". The data collection technique used in this research is the watch, listen and note technique. Data analysis is carried out by collecting data, reducing data, presenting (displaying) data, and drawing conclusions/verification. The research results show that Ustadz Abdul Somad has applied 5 stages of rhetoric in delivering his lecture about strengthening the spirit of monotheism, namely: discovery, arrangement, style, delivery, and remembering. Ustadz Abdul Somad is known for delivering identical lectures using Malay and being humorous. In delivering lectures he also always delivers lectures with tafsir and hadith.

Literature in general is the creation of poets to express ideas, feelings and dreams in the process of creating beautiful strings of words or arranging strings of inappropriate words. One of the literary theories used to dissect or analyze a literary work and which will be the main focus in this article is Structural Theory. The data analysis technique in this research uses qualitative data analysis techniques. The collection techniques used are observation, reading techniques and note-taking techniques. Observation in research is a data collection method that involves direct observation of an event. This observation process can involve paying attention to elements such as plot, characters, themes, writing style, narrative structure, and other aspects that influence the reading experience and understanding of the novel Jelatik by Riki Utomi. Structuralism analysis of the novel "Jelatik" by Riki Utomi shows that this novel has strong characteristics and elements in building the story, including characters, plot, theme and setting. This makes this novel a literary work that is worthy of being enjoyed and studied further.

The findings of this study indicate that job satisfaction has a positive effect on organizational commitment. Furthermore, organizational commitment also has a positive impact on employee performance at Q Mall Banjarbaru. These findings suggest that organizational commitment plays a crucial role in connecting job satisfaction with employee performance. The managerial implications of this study are that Q Mall management needs to pay attention to job satisfaction and make efforts to enhance employees' organizational commitment to improve their performance.This research contributes both theoretically and practically to expanding the understanding of the relationships among job satisfaction, organizational commitment, and employee performance.