The high bounce rate of the SOCO by Sociolla app, reaching 57.8%, and the decline in user engagement indicate a serious challenge in maintaining consumer loyalty amidst highly dynamic digital platform competition. In an era when consumers have many alternatives and high expectations for digital experiences, building meaningful relationships through brand experience is crucial. Brand experience encompasses not only functional interactions but also emotional and sensory dimensions that shape consumer perceptions of service value and quality. This study aims to analyze the influence of brand experience on brand loyalty by including perceived quality and brand trust as mediating variables. A quantitative approach was used through the Structural Equation Modeling (SEM) method on 430 active SOCO app users. The results showed that brand experience significantly influences brand loyalty directly (t=2.195, p=0.014) and also indirectly through perceived quality (t=2.457, p=0.007) and brand trust (t=5.563, p=0.000). Overall, this model explains 62.7% of the variance in brand loyalty. These findings underscore the importance of experiential marketing strategies in increasing customer satisfaction, building trust, and maintaining long-term loyalty. A strong brand experience can create deep emotional connections, strengthen perceptions of service quality, and foster brand trust, particularly in the digital beauty sector, which relies heavily on image and user convenience. Theoretically, this study contributes to the development of brand loyalty models in the digital environment. Practically, the results of this study provide guidance for digital beauty app managers like SOCO to design more immersive, personalized, and consistent user experience strategies to increase customer retention and strengthen their competitive position.

Pronunciation is one of the determiner aspects in English as it can change the meaning of the words and sentences. This research discusses the analysis of errors in the pronunciation of triphthongs in words and sentences in English. The research was aimed to know the types of triphthongs often mispronounced in the pronunciation of words and sentences in English among second semester students in class A of Speaking for workplace communication lecture at English study program of Madiun State Polytechnic. The quantitative were used after being collected from the assignments and pronunciation tests for several words and sentences containing triphthongs during the research. The research results are described in percentages. The diphthong errors that students often make are //a?? /= 34.6%, /a?? /= 31.8%, /??? /= 20%, /???/= 9%, and /e??/= 4.6%. Errors that occurred in the classification of substitutions = 43.64%, insertions = 32.73%, and omissions = 23.63%. The errors occur due to the influence of inter-language and intra-language factors of the students.