This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer satisfaction are proven to have a significant effect on consumer loyalty, while product quality and price do not show a significant direct effect on loyalty. However, product quality is proven to have an indirect effect on consumer loyalty through consumer satisfaction as a mediating variable. These findings emphasize the importance of improving quality and brand image to build loyalty.

In the context of increasingly tight business competition in the current era, both at the domestic and global levels, companies must have the ability to win the competition by ensuring customer satisfaction. This research aims to analyze the influence of Price Perception, Service Quality on Customer Loyalty mediated by Customer Satisfaction at PT. Soyo Aji Perkasa. This research used quantitative and purposive sampling methods, with 127 respondents. This research used questionnaire analysis and a literature review. The data analysis technique used in this research is path coefficient analysis and Specific Indirect Effect. With the hypothesis showing r table > t table and P value < 0.05 with the conclusion that all hypotheses have a significant positive effect.

The transport industry is growing rapidly, creating intense competition and driving the adoption of eco-friendly electric vehicles to reduce pollution. In Indonesia, despite the large market, electric vehicle adoption is still limited. This study in Semarang City evaluated the factors influencing the decision to purchase an electric vehicle, focusing on perceived price, government incentives, and SPKLU availability using a quantitative survey and multiple regression analysis distributed via Googleform then the data was processed using SPSS 25 and the results showed that perceived price and SPKLU availability had a positive and significant effect, while government incentives had no significant effect. This research recommends increasing the effectiveness of incentive programs and developing charging infrastructure to support the adoption of electric vehicles.