This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.

This study aims to examine and analyze the effect of positioning and location on purchasing decisions at cafe shops. This study used a sample of 100 respondents from cafe shop consumers. In this study using primary data obtained from distributing questionnaires. The analytical method used in this research is multiple linear analysis. The results of the study show that positioning and location have a positive and significant simultaneous effect on purchasing decisions with an R-Square value of 68%. This shows that when the location and positioning partially effect are good and supportive, it will be able to increase the number of sales.

Performance is the output or final result of work done by employees in a certain period, the work done by employees must be in accordance with the provisions set by the organization for their employees. This study aims to determine the effect simultaneously or partially of the Communication variable and the Work Environment variable on the measured performance. The population used in this study was 50 employees of the Cikalong Health Center. The method used in this research is descriptive research with a quantitative approach. Sample selection using saturated samples. The sample used is the entire population, namely 50 employees of the Cikalong Health Center. Sources of data in this study are secondary data and primary data. The data analysis technique used is multiple linear regression with the help of SPSS 26. Based on the results of the study it is concluded that communication and the work environment simultaneously have a significant effect on performance. Communication partially has a significant effect on performance. The work environment partially has a significant effect on performance.

This study aims to determine the simultaneous and partial effect of work discipline and work experience on teacher performance at the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency. The research method used in this study is a quantitative method with a census approach. The population in this study amounted to 40 teachers at the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of this study indicate that work discipline and work experience simultaneously have a significant effect on teacher performance at the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency. Work Discipline partially has a significant effect on the Teacher Performance of the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency, and work experience partially has a significant effect on the Teacher Performance of the Mas Athoriyah Cikatomas Foundation, Tasikmalaya Regency.

This study aims to determine the simultaneous and partial effect of Competence and Work Discipline on Employee Performance at PT. Commerce Redja Abadi Tasikmalaya City. The research method used in this study is a quantitative method with an associative (causality) and census analysis approach. The population in this study amounted to 50 employees of PT. Commerce Redja Abadi Tasikmalaya City. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of this study indicate that competence and work discipline simultaneously have a significant effect on employee performance at PT. Commerce Redja Abadi Tasikmalaya City. Competence partially has a significant effect on Employee Performance at PT. Niaga Redja Abadi Tasikmalaya City and Work Discipline partially have a significant effect on Employee Performance at PT. Commerce Redja Abadi Tasikmalaya City.

Tujuan penelitian untuk mengetahui, pertama mengetahui dan menganalisis gambaran kepemimpinan, kompetensi, dan  produktivitas kerja karyawan pada CV. Syahdan Dwi Asia Ciamis. Kedua, untuk mengetahui dan menganalisis pengaruh kepemimpinan dan kompetensi secara simultan terhadap produktivitas kerja karyawan CV. Syahdan Dwi Asia Ciamis. Ketiga, untuk mengetahui dan menganalisis pengaruh kepemimpinan secara parsial terhadap produktivitas kerja karyawan CV. Syahdan Dwi Asia Ciamis. Keempat, untuk mengetahui dan menganalisis pengaruh kompetensi secara parsial terhadap produktivitas kerja karyawan CV. Syahdan Dwi Asia Ciamis. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan survei. Hasil penelitian menunjukkan kepemimpinan termasuk pada kategori baik, kompetensi termasuk pada kategori baik, dan produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis termasuk pada kategori baik. Terdapat pengaruh signifikan secara simultan kepemimpinan dan kompetensi terhadap produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis. Terdapat pengaruh signifikan secara parsial kepemimpinan terhadap produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis.  Terdapat pengaruh signifikan secara parsial kompetensi terhadap produktivitas kerja pada karyawan CV. Syahdan Dwi Asia Ciamis.

The problem of human resources is still in the spotlight for companies to survive in the era of globalization, because they have control factors that can determine the sustainability of a company. By improving the quality of human resources, it is expected that employees can work productively and professionally so that the performance they achieve will be more satisfactory according to the existing work standards in the company. The factors that influence employee performance include job training and work motivation. This study aims to determine the conditions and influence of job training and work motivation on employee performance at PT R.TRI Cahya Agatha Tasikmalaya. The type of research used is descriptive associative with a quantitative approach. The type of data used is primary data with questionnaires distributed to 32 employees of the Field Division. The data processing analysis technique is Multiple Linear Regression Analysis. Based on the results of the hypothesis, Job Training and Work Motivation both partially and simultaneously have a significant effect on employee performance.

This study aims to determine and analyze the effect of work motivation and organizational culture on employee job satisfaction at Hotel Santika Tasikmalaya City. This research is a quantitative research through causality method with survey approach. The research sample taken was 60 employees of Hotel Santika Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that work motivation had a very good assessment classification, organizational culture had a very good assessment classification, while job satisfaction had a good classification for employees of Hotel Santika Tasikmalaya City. Together, work motivation and organizational culture have a significant influence on job satisfaction for employees at Hotel Santika, Tasikmalaya City. Partially, work motivation has a significant effect on job satisfaction for employees of Hotel Santika, Tasikmalaya City. Partially, Organizational Culture has a significant effect on Job Satisfaction on Employees of Hotel Santika Tasikmalaya City