The purpose of this study is to analyze the concept of CBT in the development of local tourism in the southern Rayon area of ??Pacitan related to the natural environment and socio-cultural economy as a strategy to develop a sustainable tourism framework. This study emphasizes a descriptive qualitative research approach that provides an overview of how the involvement of village communities in tourism development in the southern coastal area. The data collection methods used in this study are observation, in-depth interviews, and documentation. Observations were carried out in several related tourism areas such as tourist areas in the Kalak Village, Sendang Village, Widoro Village, and Sawahan Village areas. Research informants in this study involved several related parties such as business actors in the area around the tourist area, members of the Pokdarwis group, local village officials, and several residents in the related tourist area. The results of this study indicate that community involvement in the context of CBT can be seen in two main thing, namely the environment aspect and the socio-cultural economy aspect. In terms of the environment, CBT is seen in the strengthening of tourism infrastructure such as stalls, souvenir shops, car and motorbike parking, toilets, homestays, road access, fishing area and others. Meanwhile, in the socio-cultural economic aspect, CBT appears in the role of local community institutions such as BUMDes and Pokdarwis which act as a bridge to mediate the role of the community to be involved in the tourism development process in rural areas.

Packaging is one part of a product's marketing strategy in order to increase competitiveness.  The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers.  The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being sold look more attractive and different from similar products.  For example, packaging using boxes can be added or combined with ribbons, logos, thank you labels or seal stickers on product packaging.  After holding socialization activities and packaging training, it is hoped that it will provide benefits for MSME players in Blitar village to increase their innovation and creativity in choosing the right packaging for their products so that the products sold are able to compete in the market and increase consumer appeal.