This study aims to analyze the effect of social media marketing on repurchase intention of Skintific products through perceived value by consumers, especially among students of the Faculty of Economics and Business, Makassar State University. The type of research used in this study is quantitative research with an explanatory approach. The population in this study consisted of active students who use Skintific products, with a sample of 150 respondents selected using purposive sampling technique. Data collection was carried out through a Likert scale-based questionnaire distributed to respondents. The data collected is then processed using the SmartPLS 3.2.9 analysis tool and this research method uses Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results showed that social media marketing has a positive and significant influence on repurchase intentions. In addition, social media marketing also has a positive and significant effect on consumer perceived value. Perceived value of consumers is also proven to have a positive and significant effect on repurchase intentions. Further analysis shows that perceived value acts as a significant mediator in the relationship between social media marketing and repurchase intentions.

Women entrepreneurship in Micro, Small, and Medium Enterprises (MSMEs) plays a vital role in the local economy. However, women entrepreneurs often face complex emotional and psychological challenges due to their dual roles as housewives and entrepreneurs. Market uncertainty, social pressure, and lack of support from their environment further burden their workload. This study aims to explore the subjective experiences of women micro MSMEs, particularly in dealing with the psychological pressures of carrying out these roles. The research method used is a qualitative phenomenological approach with seven informants from the culinary, handicraft, and online trading sectors. Data were collected through semi-structured interviews and non-participant observation, then analyzed using a thematic approach based on the Miles & Huberman model. The results of the study revealed four main themes: (1) the pressure of dual roles that often trigger stress and emotional exhaustion (burnout), (2) chronic anxiety related to fear of business failure and income instability, (3) spirituality and religious activities as meaning-based coping mechanisms, and (4) the importance of social support from partners, family, and community as a balance of emotional conditions. These findings confirm that the success and sustainability of women's businesses depend not only on economic capital or technical skills, but are also significantly influenced by mental health and the strength of social networks. Therefore, empowerment programs for women's MSMEs need to be designed holistically, encompassing psychosocial aspects, coping strategy training, and strengthening supportive and inclusive social networks.

This research targets to determine: The affect of the bodily work environment and non-bodily work surroundings on paintings motivation. The data in this have a look at have been received From statistics From Forestry Police employees on the Environmental And Forestry carrier in the UPT place Of The Jeneberang woodland management Unit In Gowa district who were inclined to be respondents. This research uses a quantitative form of studies. The facts supply Used Is primary facts acquired thru dispensing Questionnaires at the Environmental And Forestry carrier within the UPT region Of The Jeneberang forest management Unit In Gowa District. using the Roscoe sampling approach with a pattern of 60 forestry police personnel. The facts analysis technique uses a couple of linear regression the usage of the SPSS 22 software. The outcomes of this research imply that the bodily work surroundings and non-physical paintings surroundings together have a advantageous have an impact on on paintings motivation. which means that that the higher the working surroundings is felt, the more paintings motivation of forestry police employees will boom.

This study aims to analyze the effect of working capital turnover and accounts receivable turnover on profitability at PT Indofood CBP Sukses Makmur Tbk Listed on the IDX 2019-2023 Period by looking at the performance of financial statements. This study uses descriptive research design with quantitative methods. The research was conducted on annual financial data conducted at PT Indofood CBP Sukses Makmur Tbk which is listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Analysis of the effect carried out by testing three variables, namely working capital turnover and accounts receivable turnover as dependent variables and profitability as an independent variable. The results showed three hypotheses with one accepted hypothesis and two rejected hypotheses. Thus, it can be concluded that in this study only accounts receivable turnover has a significant effect on profitability while working capital turnover has no effect on profitability on the object of study, namely PT Indofood CBP Sukses Makmur Tbk.
 

The purpose of this study is to find out the Influence of Shopee E-Commerce on Sales Volume in the Makassar League. This type of research is associative with a quantitative approach, in the Store League located on Jalan Yusuf Dg. Ngawing No. 9B, Tidung Village, Rappocini District, Makassar City. The research was conducted using a simple linear regression analysis technique. The object of this research is E-Commerce Shopee Liga Store Makassar. The data sources used are primary and secondary data. The data test techniques used as test tools in this study are validity test, realism, normalias test, simple linear regression analysis, partial test (T test), determination coefficient test. The sample used in this study is the customer dishopee of the Liga Store. The overall results of the study show that Shopee E-Commerce has a significant effect on Sales Volume in the Liga Store.

This study aims to determine whether there is an Effect of Transformational Leadership Style and Work Discipline on Employee Performance of PT Sumber Alfaria Trijaya Tbk. in Makassar City. To find out and analyze which variable is the dominant influence on employee performance at PT Sumber Alfaria Trijaya Tbk. In Makassar City. This type of research uses quantitative, the data analysis technique used in this research is multiple linear regression analysis using SPSS 22 for windows. That the significance value is 0.000 <0.05. That simultaneously leadership style and work discipline have a significant positive effect on employee performance. The results of this study are in accordance with the theory of Budi Setiyawan and Waridin (2006) that discipline is in an ideal state in supporting and carrying out tasks according to the rules in order to support work optimization. One of the conditions for discipline to grow in the work environment is the complete division of labor to the lowest employee or officer, so that people know consciously what their duties are, how to do it, when the work starts and finishes, as arranged in advance and understand who is responsible for the results of the work.