Abstract. The purpose of this study is to analyze the impact of brand image and price on consumer loyalty to the Gacoan noodle business. Maintaining consumer loyalty is a major challenge for business players in the era of increasingly fierce cooking business competition. Strong brand image and reasonable prices are considered two important factors to create and maintain customer loyalty. This study uses a quantitative approach using a survey-based survey method distributed to 30 consumers of Mie Gacoan in the city of Bandung. The data analysis technique used is multiple linear regression to test the simultaneous and sometimes inter-effects between independent variables (brand and price) dependent variables (consumer loyalty).
Keywords: brand image, price, consumer loyalty, Mie Gacoan, marketing strategy
 
Abstrak. Tujuan dari penelitian ini adalah untuk menganalisis dampak citra merek dan harga pada loyalitas konsumen terhadap bisnis mie Gacoan. Mempertahankan loyalitas konsumen adalah tantangan utama bagi para pemain bisnis di zaman kompetisi bisnis memasak yang semakin keras. Citra merek yang kuat dan harga yang wajar dianggap dua faktor penting untuk menciptakan dan mempertahankan loyalitas pelanggan. Studi ini menggunakan pendekatan kuantitatif menggunakan metode survei berbasis survei yang didistribusikan kepada 30 konsumen Mie Gacoan di kota bandung. Teknik analisis data yang digunakan adalah beberapa regresi linier untuk menguji efek simultan dan terkadang antara variabel independen (merek dan harga) variabel dependen (loyalitas konsumen).
Kata kunci: citra merek, harga, loyalitas konsumen, Mie Gacoan, strategi pemasaran
 

This study analyzes the ambiguity regarding the obligation to mediate in resolving patent disputes according to the Patent Law, and its implications for the efficiency of the dispute resolution process. Although Article 153 and Article 154 of the Patent Law open up opportunities for dispute resolution through alternative mechanisms, the ambiguity regarding the obligation to mediate creates legal uncertainty that can hinder efficiency and increase dispute costs. Based on the Economic Analysis of Law approach, this study shows that the obligation to mediate can reduce social costs, accelerate the dispute resolution process, and increase overall economic efficiency. Mediation as an obligation can reduce the burden on the judicial system, minimize transaction costs, and create better legal and business stability. Therefore, this study encourages the implementation of the obligation to mediate in patent disputes to create a more efficient, fair, and profitable dispute resolution system for all parties involved.