The objective of this study is to analyze the income of durian farmers (Durio zibethinus Murr.) and to examine the influence of these production factors on the income of durian farmers in Garuda Village, Padangguni Subdistrict, Konawe District. This research was conducted in Garuda Village, Padangguni Subdistrict, Konawe District from May to June 2024. The population in this area consists of 30 farmers, thus a saturated sampling technique or census. The analysis methods used are income analysis and Multiple Linear Regression. The results of this study show that the average income obtained by durian farmers is Rp. 50,972,983/Ha/season. Based on the F-test, the variables of land area, number of trees, selling price, and labor wages significantly affect the dependent variable. The T-test indicates that the variables of land area, number of trees, and selling price significantly and positively affect the income of durian farmers in Garuda Village, Padangguni Subdistrict, Konawe District. In contrast, labor wages have a negative effect related to age, where younger labor tends to increase production results, while older labor results in decreased production due to declining physical abilities, thus affecting the income received.

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.