Effective communication between schools and the community is an essential element in supporting student learning success. This study aims to describe the role of effective communication between SMPN 12 Bandung and the community in facilitating student learning. A descriptive qualitative approach was employed, with data collected through interviews and observations. Data analysis followed three main stages: data reduction, data presentation, and conclusion drawing/verification. The study's subject was the vice principal in charge of public relations. The findings indicate that communication between SMPN 12 Bandung and the community is well-established, enabling the school to implement various programs and activities to support student learning. These findings underscore the importance of effective communication as a means to strengthen collaboration between schools and the community. Good communication not only ensures the successful implementation of educational programs but also fosters a conducive learning environment and encourages active student participation in learning. Thus, effective communication serves as a key pillar in building collaboration among schools, the community, and students to achieve educational goals.

The research aims to examine awareness of the use of standard indonesian words through soscial media namely. With the davelopment of social medai, the language used tends to be freer and less struvtured. The research method used is a qualitative method with a case study approach on accounts that focus on indonesian language learning. Data isi collected through observation of uploaded content as well as analysis of audience and follower interaction. The reserach results show tha the use of instagram can be an effective medium in introducing and educating the oublic about the importance of using standard words. The interactions  that occur between account managers and followeres help strengthen understanding and practice of using indonesian properly and correctly. It can be concluded that 75% of instagram accounts still need coaching regarding standard words and 35% have had increased coaching so that this research is expected to be a focus for instagram users tp be wiser in using social media.