Regulations on the implementation and management of education in Indonesia provide opportunities for cooperation between foreign educational units and Indonesian educational units. The Webinar on the Management of Primary and Secondary Education in Indonesia and the Philippines aims to provide an overview of the management of formal education in Indonesia and the Philippines so that it can inspire educators to initiate cooperation in improving the quality of education in both countries. The webinar was held virtually in a collaborative manner by the Indonesian Teachers Association (IGI) of Serang City, the Community of SMA/SMK/SKH Teachers of Banten Province, and the Islamic Education Management Masters Program of UIN Sultan Maulana Hasanuddin Banten. The webinar was held via the Zoom Cloud Meetings platform on April 18, 2025, starting at 13.00 WIB. The webinar provided participants with an overview of the formal education management system for primary and secondary education levels in both countries so that it could increase knowledge and insight, as well as inspiration for participants in developing competencies in the field of education, including follow-up cooperation between both educational units and the education community.

Service marketing in the education sector is now focused on experiences, service quality, and long-term relationships with students and parents. Relational marketing is becoming increasingly important to create loyalty, involving technologies such as social media and student management systems. This research analyzes the evolution of marketing strategies and the challenges in building sustainable relationships. The research method is qualitative through a literature review. Data collection is done through documentation techniques. Data processing includes reduction, content analysis, data presentation, and data generalization. The results of the study indicate: Educational service marketing aims to introduce services to prospective students and parents, while increasing awareness, interest, and trust. Its strategies include promoting the institution's image, educational excellence, facilities, and learning experiences. In the digital age, technology and social media are used to build brand awareness and offer relevant and flexible educational programs. Relational marketing focuses on building long-term relationships with students, parents, alumni, and the community. Flexible, personalized services, along with the empowerment of technology, improve retention, loyalty, and positive recommendations. Engaged alumni strengthen the institution's reputation and expand its network. Key strategies include digital marketing, data-driven marketing, and customer experience.