Penelitian ini bertujuan untuk mengetahui intensi berkunjung kembali para wisatawan domestik di DIY dengan menguji determinan intensi berkunjung kembali yaitu kepuasan merek, dan pengalaman merek. Sampel yang digunakan adalah wisatawan domestik yang berkunjung di DIY sejumlah 228 responden. Metode penelitian adalah survei, dan data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian membuktikan bahwa semua determinan intensi berkunjung kembali terbukti berpengaruh positif dan signifikan. Temuan penelitian ini memperkaya pemahaman teoritis tentang pentingnya city branding untuk wisatawan domestik, dan memberikan saran pemasaran dan manajemen untuk pengembangan destinasi wisata kota.

This study aims to examine the effect of job satisfaction, direct compensation, work stress and work environment on turnover intention at PT. Indonesian Bamboo Craft. This study uses quantitative methods with a sample of 80 respondents. The sampling technique in this study used non-probability sampling and the data collection method used a questionnaire. The results of the study show that job satisfaction has a negative and significant effect on turnover intention with a regression coefficient of -0.315 and a significance value of 0.025. Direct compensation has a negative and significant effect on turnover intention with a regression coefficient of -0.295 and a significance value of 0.017. Job stress has a positive and significant effect on turnover intention with a regression coefficient of 0.342 and a significance value of 0.000. The work environment has a negative and significant effect on turnover intention with a regression coefficient of -0.207 and a significance value of 0.028. Perceptions of job satisfaction, compensation, work stress and work environment simultaneously have a significant effect on turnover intention with a significance value of 0.000. therefore, all hypotheses are accepted. Keywords: ,, , , .

This look at objectives to have a look at the effect of advertising, brand image, and product cariations on purchasing decisions on Mizone drinks in Sanden District, Bantul Regency. This sort of research is quantitative research using a sample of 80 respondents. The sampling technique in this observe changed into the usage of purposive sampling and the data collection method turned into changed into the usage of a questionnaire. The results of the look at display that advertising partially has a positive and significant impact on purchasing decisions with a regression coefficient of 0.312 and a significant value of 0.000. brand image partially  has a positive and a significant effect on purchasing decisions with a regressions coefficient of 0.301 and a significant value of 0.004. Product variations partially have a positive and significant cost of 0.000. advertising and marketing, brand image, and product variations on purchasing decisions with a significant value of 0.004. Consequently, all the hypotheses of this examine have been universal.