Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

UMKM Mochi Gaol is a business engaged in the production and sale of mochi. This report aims to provide an overview of the performance of Mochi Gaol UMKM over a period of 1 month. This research was conducted by qualitative descriptive method. Data was collected through interviews with UMKM owner Mochi Gaol, direct observation at the place of business, and analysis of related documents. UMKM Mochi Gaol was founded in 2020 by Putri Retno Mengasih. This business produces various types of mochi with unique flavors and variations. UMKM Mochi Gaol markets its products through online and offline. During the 1-month period, Mochi Gaol UMKM experienced an increase in sales. This is driven by several factors, such as the increasing popularity of mochi, effective marketing strategies, and good product quality. Mochi Gaol UMKM also face several challenges, such as intense competition, limited capital, and limited access to raw materials. To overcome this challenge, Mochi Gaol UMKM need to improve the quality of their products, expand their marketing strategies, and establish cooperation with other parties. The conclusion from the results of the Mochi Gaol UMKM research shows that the Mochi Gaol business has bright prospects. With the right strategy, Mochi Gaol UMKM can continue to develop and contribute to the local economy.