This research is to know the concept of education marketing management based on target market determination strategy. This research is a qualitative type through literature study. Literature study is another term for literature review, literature review, theoretical study, theoretical basis, literature review, and theoretical review. When determining market segments, it is necessary to pay attention to key market segment variables, such as demographic, psychographic, geographic and benefit segmentation. These four segmentations divide the consumer market in order from the general and massive to the most specific, namely a) demographic segmentation, namely: segments that make market groups based on age, education, gender, family size and income identification; b) geographic segmentation, namely identifying based on area, climate, population density or market physical conditions; c) psychographic segmentation, namely the segment that identifies consumers based on people's lifestyles and consumer personalities by observing a person's activities, tastes, opinions or interests; and d) benefit segmentation, which is a segment that focuses on the expected use of a product or service that is offered and provided.

This study aims to determine the management of the maintenance of educational infrastructure in schools. This research is a qualitative type through literature study, namely research that is carried out only based on written works, including research results, both published and unpublished. The results of this research literature review show that facilities and infrastructure will experience a drastic decline if maintenance efforts are not carried out properly and optimally, so that the maintenance of educational facilities and infrastructure needs to be managed properly. The purpose of maintaining facilities and infrastructure, namely a) to optimize the service life of the equipment; b) to ensure the operational readiness of the equipment; c) to ensure the availability of the necessary equipment; d) to ensure the safety of people or students who use the tool. Various kinds of maintenance of educational facilities and infrastructure, namely a) routine/periodic maintenance; b) emergency maintenance; c) preventive maintenance.