Emotional regulation is an important skill needed by teachers, including guidance and counseling teachers, to face emotional challenges that arise in interactions with students and colleagues. Guidance and Guidance Teachers have a role in supporting students' social and emotional development, so the ability to manage emotions well greatly influences the effectiveness of their performance. The focus of this research is to examine the emotional regulation of guidance and counseling teachers at SMP Negeri 17 Surakarta. A qualitative approach was used with observation techniques and in-depth interviews with a number of guidance and counseling teachers at schools. The research results show that emotional regulation in guidance and counseling teachers involves four main aspects. Guidance and guidance teachers who are able to manage their emotions well will be more effective in providing guidance and counseling to students, reduce stress, and minimize the negative impact of emotional conflict in their work and are able to create a harmonious environment and build good relationships with students.

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.