This study centers on examining the impact of digital literacy, entrepreneurial characteristics, and competitive advantage on entrepreneurial success. In the rapidly evolving digital era, the ability to utilize information technology has grown to be a crucial aspect in supporting business activities, specifically for micro, small, and medium enterprises (MSMEs). This analysis employs a quantitative method using surveys aimed at MSME entrepreneurs. Multiple linear regression was conducted to analyze the relationship between independent variables and the dependent variable. The outcomes reveal that digital literacy, entrepreneurial characteristics, and competitive advantage have a positive and significant effect on entrepreneurial success. These findings suggest that enhancing digital literacy, entrepreneurial attitudes and behaviors, and strategies to build competitive advantage are key factors in achieving business success.

This study aims to analyze the influence of creativity and entrepreneurial knowledge on the development of entrepreneurial spirit among young people in the digital era, specifically students of the Faculty of Economics, Universitas Negeri Medan. Using a quantitative approach, data were collected through questionnaires and analyzed using SPSS. The results show that both variables, both partially and simultaneously, have a significant influence on the entrepreneurial spirit. Entrepreneurial knowledge prov