Today's modern technology continues to advance and develop, especially social media which has a huge impact on people's lives. Advances in technology also have an impact on marketing, especially in the buying process. Digital Marketing is a marketing strategy that can reach the wider community, from the top to the bottom. In this study, there are problems faced by the owners of UMKM Crispy Egg Cake, one of which is the lack of knowledge about how to apply digital marketing as a place to promote their products, so the marketing plan in this study aims to develop UMKM Crispy Egg Cake in Bungkuk Village, Parang District, Regency Magetan in terms of implementing digital marketing as a place to promote products, so that they are better known by the public out there. Research in this training uses the ABCD method or this training uses the ABCD approach, namely Asset Based Community Development, which prioritizes the use of assets and potential that exist around and are owned by the community. The results of this study can prove that by assisting the implementation of digital marketing as a marketing strategy, crispy egg cake owners know more about the benefits and how to use technology, especially in terms of digital marketing to advertise or sell their crispy egg cake food products, so by using digital marketing This sales turnover and public interest in buying crispy egg cakes has increased. In addition, sellers also gain a lot of useful knowledge about digital marketing technology and can compete in the market with other similar or different food products

This article aims to find out the development of smartphones and the resulting impact. The definition of a smartphone is a small electronic device that has various functions and the latest technology, which makes human life more practical. In the context of early childhood development, the use of smartphones has an influence on their development. Technology can be an effective learning medium and can increase children's creativity, but it must be balanced with interaction with the surrounding environment. Research shows that smartphone use can have a negative impact on early childhood social development. Excessive use can cause children to become introverted, experience sleep disturbances, tend to be alone, show violent behavior, inhibit creativity, and increase the risk of cyberbullying. To overcome this problem, the solution is to limit the use of smartphones, supervise children while using smartphones, and involve themselves as parental figures who play an active role. Providing an appropriate time schedule for children to use smartphones is also important, so that smartphone use does not hinder early childhood social development. The role of parents in this case is very important to provide appropriate supervision and direction. By taking these steps, it is hoped that the negative effects of smartphone use can be minimized, while early childhood social development is well maintained.