This study was conducted in February - March 2025 at Sumber Mulya Cow Milk located in Sukasari Village, Kabawetan District, Kepahiang Regency. This study aims to 1). To find out how much income is in the Sumber Mulya cow milk business in Sukasari Village, Kabawetan District, Kepahiang Regency. 2). To find out what factors influence the production of fresh cow's milk in the Sumber Mulya cow milk business in Sukasari Village, Kabawetan District, Kepahiang Regency. The respondents in this study were the owners of the Sumber Mulya Cow Milk Business in Sukasari Village, Kabawetan District, Kepahiang Regency. The method of determining respondents was carried out by purposive sampling with the consideration that the business owner was successful in cultivating dairy cattle and producing fresh cow's milk. The data analysis method used in this study was revenue analysis, income analysis and cobb-dauglass function analysis and using multiple linear regression. The results of the study that the regression equation shows a constant value of α of -8.068 if the Labor Variable (X1), Amount of Feed (X2), Amount of Water (X3) then the Production Variable (Y) is -8.068. The influence of the labor variable (X1), Amount of feed (X2) and amount of water (X3) on cow's milk production (Y), then the significance value is obtained .000 < 0.05 or 5% then it can be concluded that the independent variables have a significant effect simultaneously (together) on the dependent variable, with a calculated f value of 13.995 > f table 3.35 which shows the calculated f value is greater than the f table and there is a significant influence on the three independent varimuables on the dependent variable.

The younger generation plays an important role in agricultural development. Based on the Central Statistics Agency (2020), the most popular jobs for young people aged 16–30 years in the last 5 years are the Services sector, followed by Manufacturing and Agriculture. Food security in Rejang Lebong Regency is a multifaceted issue influenced by various factors including agricultural practices, economic conditions, and government policies. The purpose of this study was to determine Gen-Z's perception of Food Security in Rejang Lebong Regency. The respondents of this study were Gen-Z who were in the birth range of 1997-2012. Likert Scale Analysis was used in this study. Gen-Z's level of understanding of food security is quite good, this is known by the average value of this indicator, which is 4.11. Access and availability of food are important things that can guarantee food security with an average indicator value of 3.95. For food consumer behavior, it is an indicator related to Gen-Z consumption so that it can support food security with an average indicator value of 4.01. So it can be concluded that Gen-Z's perception of food security is in the average range of 3.90 with the conclusion that Gen-Z agrees and understands about food security in Rejang Lebong Regency.