In Erich Fromm’s psychosocial, there are constructive instincts (biophilia) and destructive instincts (necrophilia). In the romance film ‘Bumi Manusia’, the psychological elements that looks very contrasting is the necrophilia behavior of the main character Robert Mellema. This qualitative research takes the source from the roman ‘Bumi Manusia’ which is adapted from the phenomenal novel by Pramoedya Ananta Toer (1980). After successfully capturing the attention of many literary art lovers, the same storyline was also made into a film in 2019 with a duration of 3 hours 1 minute. The research data are in the from of quotes from the film ‘Bumi Manusia’ (2019), more specifically about the necrophilia behavior of the character Robert Mellema. In this case, destructive behavior is more interesting to study because it is in line with the reasons for the initation of Erich Fromm’s theory, namely: demeaning others, discriminating, immoral behavior, impolite, addicted to sinful women, and other of destructive behavior.

The profitability ratio is used as a benchmark in determining stock returns, because the profitability ratio is a ratio that measures how efficiently a company uses its assets and manages its operations. The higher the profit generated, the higher the stock return that investors will get. Included in this ratio are ROE (Return on Equity) and NPM (Net Profit Margin). The design of this research is a Literature Review or literature review. ROE is often referred to as profitability of own capital. This amount is obtained by dividing net profit after tax by total capital. A high ROE number shows the industry's ability to generate profits for shareholders. On the other hand, a high level of profitability will cause less external funds to be used. Companies with high profitability will have large internal funds. An increase in ROE increases the company's sales value, which has an impact on share prices. These two factors have a positive influence on stock returns, which means companies with high ROE and net profit margin tend to have higher stock returns. Therefore, investors can consider ROE and net profit margin as indicators of company performance that can influence stock returns when choosing investments.

Program bantuan adalah salah satu jalan yang diberikan pemerintah untuk penanggulangan masalah kemerosotan ekonomi pada pedagang yang disebabkan karena virus covid-19 yang menjalar di Indonesia menyebabkan jarang ada pelanggan untuk membeli sesuatu bahan atau produk ke pasar, bermaksud agar bisa memenuhi kebutuhan pedagang  yang mempunyai ekonomi yang lemah dan meningkatkan kehidupan pedagang dengan menerima program bantuan. Proses untuk menentukan penerima program bantuan di pasar masih menggunakan cara yang masih manual dengan menulis formulir dalam wujud kertas yang sudah dibagikan, perhitungan matematis skor pun masih dilakukan secara manual dan dipindah ke format excel dari hasil seleksi yang sudah didata, hal ini hanya membuat lebih banyak peluang terjadinya error dan memperlambat performa para petugas pasar. Sering kali terjadi miskomunikasi penyaluran bantuan yang menjadi rumit, atau berkurangnya jumlah nominal, sehingga terjadi kesalah pahaman antar masyarakat. Metode Simple Additive Weighting (SAW) membutuhkan proses normalisasi matriks keputusan. Untuk penyelesaian masalah ini, penulis menggunakan metode Simple Additive Weighting (SAW) untuk mendapatkan penilaian kriteria majemuk dan lengkap.
Kata Kunci: SPK, COVID 19, Bantuan, Metode SAW.