The aim of this research is to see the effect of motion graphic duration on audience retention levels when conveying information about non-effective taxpayers and also to make recommendations for optimal duration to increase audience retention by using non-effective taxpayer motion graphics as a case study. A quantitative approach with a correlational type was used in conducting this research, as well as the use of YouTube Analytics to analyze data on audience retention levels while watching motion graphics. This research found a significant linear relationship between the duration of motion graphics and audience retention based on the motion graphics presented. A duration that exceeds three minutes can decrease audience retention.

This study employs Charles Sanders Peirce's triadic semiotic theory analysis and utilizes quantitative regression analysis to investigate the impact of color palette selection in e-books on representing the identity of Bigaran Village in Borobudur. Involving 50 respondents with a valid and reliable questionnaire, the research establishes a significant relationship between color palette selection and the perception of the village's identity. With a correlation coefficient of 0.792 and a determination coefficient of 62.76%, the study indicates a robust contribution in understanding how colors influence users' perception of Bigaran Village's identity. In other words, the brown color palette is considered successful in representing the identity of Bigaran Village, serving as an effective representamen. The main findings reveal a positive and significant association between color palette selection in e-books and the representation of Bigaran Village's identity. Consequently, this research is expected to contribute to a better understanding of the role of color in representing village identity in e-books.